The posting
This posting will be open until November 30, 2026. Applications received after this date may not be considered.
Millions of people turn to Redfin each year to find their next home. Search is where that journey starts, and it's changing fast. Generative AI and conversational search are transforming how renters discover listings and neighborhoods, and the old SEO playbook no longer cuts it. Winning now means combining technical excellence, structured data, content strategy, product architecture, and AI visibility.
The Senior Product Manager, Rentals SEO is responsible for growing organic search traffic across Redfin Rentals, Rent.com and Apartment Guide. You'll identify, prioritize, and deliver SEO opportunities across all three properties, working closely with engineering, product counterparts, analytics, marketing, and other partners to improve organic search performance and take market share from competitors.
This is an individual contributor role, reporting to the Senior Director, Product - SEO.
About the role
- Set and deliver the SEO product strategy and roadmap across Redfin Rentals, Rent.com and Apartment Guide, prioritizing opportunities to grow traffic, rankings and market share.
- Translate opportunities into clear requirements for engineering, and partner with them from discovery through measurement.
- Maintain the SEO backlog for each site, balancing impact, effort and business priorities.
- Define success metrics forecast, and own performance reporting (traffic, rankings, competitive standing, project impact etc) for your properties, with regular updates to stakeholders on progress, risks and investment needs.
- Drive SEO initiatives beyond on-site product work, including internal linking and digital PR.
- Partner with Analytics and Data Engineering to improve reporting and opportunity sizing.
- Monitor competitors and the search landscape to spot where the properties can gain or defend share.
Who You Are
- Passionate about Redfin’s mission.
- 5+ years of technical and product-led SEO expertise, including hands-on use of rank tracking (e.g. Nozzle), SEO platforms (e.g. Semrush, Ahrefs), and AI search visibility tools (e.g. Profound).
- Strong data fluency - comfortable writing SQL (by hand or LLM) independently to investigate performance and surface opportunities.
- Proven experience translating product/SEO requirements into engineering-ready stories and acceptance criteria.
- Strong stakeholder management, including with senior and executive leaders, and the ability to manage multiple workstreams across product, engineering, analytics and marketing.
- Experience managing SEO across large-scale consumer sites or marketplaces, ideally in rentals, real estate, or another inventory-driven business.
Nice to Have
- Experience using Claude (or similar) to automate analysis, reporting or documentation;
- Python proficiency for data analysis/visualization.
- Experience leading SEO strategy and execution across multiple brands at once.
What you’ll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.
About us
Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin’s clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].
The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $159,500.00-$273,100.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.
