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Digital Marketing Senior Specialist

RayaCX139 open roles

Where
Cairo, Egypt
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Your applicationOpen nowDigital Marketing Senior SpecialistRayaCX · Cairo, Egypt
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The clock on this job

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 3 days ago

The posting

Key Responsibilities

  • Monitor and implement Google tools (e.g., Google Business Profile/Maps listings, tag and tracking implementation) in response to business requests such as verifying new company locations or setting up new tracking tags.
  • Own website SEO performance: monitor keyword position tracking, identify and fix broken links, and monitor site speed.
  • Manage on-page SEO for new content: coordinate with the content creator and developer on monthly blog uploads and design, then optimize pages by writing SEO titles, meta descriptions, and internal/outbound linking.
  • Plan, launch, and manage paid social media and Google Ads campaigns based on lead-volume thresholds from the lead dashboard or direct requests from business unit managers.
  • Collaborate with content creators and designers to develop campaign creative aligned to objectives, and route it through the Marketing Manager for approval before launch.
  • Launch, monitor, and report on campaign performance, adjusting for results.
  • Manage organic social media accounts: publish approved content and copy to scheduled channels, respond to comments and direct messages, and maintain/use a social media response guide to ensure timely, consistent replies.
  • Monitor and update online directory/business listing profiles on a quarterly basis in coordination with the Senior Manager or Marketing Manager.
  • Manage the company's annual IAOP Global 100 Outsourcing Company application: handle membership payment, liaise with the IAOP team for access, complete the application, and route it for review and approval before submission (annual deadline: end of November).
  • Own end-to-end lead generation management: receive leads from multiple channels (chatbot, website, social media, inbound inboxes, IVR), verify and enrich each lead with industry, region, and the contact's LinkedIn profile.
  • Distribute verified leads daily to the appropriate regional sales teams and stakeholders according to defined routing rules (onshore, offshore, Gulf, Poland, HRO, and hosting business lines).
  • Maintain and upload lead data to the reporting/analytics dashboard for visibility and tracking.
  • Follow up with sales teams to ensure lead status and qualification feedback is captured and reflected.
  • Create and manage monthly purchase requests for digital marketing tools/subscriptions, tracking renewals via an internal billing checklist at the start of each month.
  • Coordinate with the procurement team on Purchase Orders and manage recurring monthly invoicing with the finance team within a defined monthly billing window.
  • Manage procurement for branding and marketing materials: request quotations, obtain manager approval, raise Purchase Requisitions, and follow through to invoice receipt and payment request submission once implementation is confirmed.

Qualifications & Requirements

  • 3–5+ years of experience in a digital/performance marketing role, ideally including a senior or lead-level scope of ownership.
  • Hands-on experience managing paid campaigns on Meta/Facebook and Google Ads.
  • Solid working knowledge of SEO fundamentals, including on-page optimization, technical/position tracking tools, and content optimization workflows.
  • Experience managing organic social media presence and community engagement (comments/DMs) for a brand.
  • Experience with lead management processes and CRM/dashboard tools (e.g., Google Data Studio or similar BI/reporting tools).
  • Comfort working with cross-functional stakeholders: designers, developers, content creators, sales, finance, and procurement.
  • Familiarity with purchase request/procurement workflows and invoice coordination is a plus.
  • Strong organizational skills and attention to detail, with the ability to manage multiple recurring and ad hoc workstreams simultaneously.
  • Excellent written and verbal English communication skills.
  • Experience in a B2B, outsourcing, or CX/BPO industry context is a plus.
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