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Open nowPosted yesterday

Key Account Manager (FMCG) - General Trade

RECRUIT NOW SINGAPORE PTE. LTD.

Pay
SGD 5,000 – SGD 7,000 a month
Where
North-East, Singapore
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Your applicationOpen nowKey Account Manager (FMCG) - General TradeRECRUIT NOW SINGAPORE PTE. LTD. · North-East, Singapore

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

13.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted yesterday

The posting

Channels: General Trade, Total E-commerce & Food Service

  • Location: Pasir Panjang
  • Salary: Up to $7,000 basic + transport allowance + handphone allowance + variable bonus
  • Working Days: Monday to Friday, 8:30am to 5:30pm
  • Industry: FMCG / Food & Beverage

Responsibilities

  • Manage sales targets and growth plans for assigned accounts across General Trade, E-commerce and Food Service channels.
  • Develop and execute joint business plans (JBPs) with key customers, covering pricing, promotions, product listings and distribution.
  • General Trade: Manage wholesalers and traditional trade outlets, driving product distribution, market coverage and in-store execution.
  • E-commerce: Manage online marketplaces such as Shopee, Lazada and Amazon, as well as quick-commerce and D2C partners. Drive content, search visibility, promotions and platform investments.
  • Food Service: Develop accounts across caterers, restaurants, hotels and institutional customers, driving menu listings, new product adoption and sales volume.
  • Plan and monitor trade spending, demand forecasts and promotional return on investment (ROI).
  • Work closely with Supply Chain and the Head of Commercial to ensure product availability, pricing accuracy and timely promotion execution.
  • Analyse sales performance, market share and competitor activities to identify business opportunities.
  • Negotiate annual contracts and commercial terms to protect margins and strengthen customer relationships.

Requirements

  • Diploma or Degree in Business, Marketing or a related discipline.
  • At least 5 years of Key Account Management or sales experience in the FMCG, food or beverage industry.
  • Experience in at least two of the following channels: General Trade, E-commerce and Food Service.
  • Proven track record in achieving sales targets and negotiating with key customers.
  • Strong commercial acumen, including trade terms, pricing, promotional ROI and P&L management.
  • Proficient in Microsoft Excel and data analysis. Familiarity with e-commerce platform tools is an advantage.

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