Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 14 hours ago

Assistant Brand Manager

Red Bull1,237 open roles

Where
Mumbai, MH, India
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowAssistant Brand ManagerRed Bull · Mumbai, MH, India

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Red Bull's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

14.0% of postings close within 7 days. Measured by our own scanner across the market. Red Bull postings stay open a median of 29 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.7%3 days
  3. 14.0%7 days
  4. 22.5%14 days
  5. 38.3%30 days
  6. 59.0%60 days
This job: posted 14 hours ago

Red Bull median: 29 days open

The posting

Company Description

Assistant Brand Manager will support the Brand Manager in building Occasions Marketing into a significant long-term growth engine for Red Bull India. The role will manage and develop defined occasion workstreams across Party & Socialising, Work, Study, Fitness and Gaming, translating consumer and cultural insights into impactful programs that drive relevance, trial, consumption and repeat. The role will work across Brand, Field Marketing, On-Premise, Trade Marketing, Sales, Media and external agencies to turn the broader occasion strategy into strong, scalable and consistently executed programs, contributing to India’s 500M SU ambition and longer-term growth towards the 1Bn club. Success in the role will be determinded by: Stronger and more impactful execution of Red Bull’s priority occasion agendas. Development of scalable programs rather than isolated activations. Increased consumer relevance, trial and consumption within priority occasions. Stronger integration between Brand, Field, On-Premise, Trade and Sales. Improved quality and effectiveness of occasion investment through sharper insight, planning and measurement.

Job Description

Occasion Planning & Program Management

  • Work with the Brand Manager to develop annual plans across priority occasions and independently manage defined occasion workstreams.
  • Identify consumer, cultural and channel opportunities within Party & Socialising, Work, Study, Fitness and Gaming and translate them into actionable programs.
  • Develop and scale Work initiatives across offices, co-working hubs, tech parks, business districts, commute environments and corporate hotspots.
  • Help strengthen Red Bull's presence around major socialising moments including music and college festivals, IPL screenings, Holi, Freshers, Pujo, Diwali and Navratri.
  • Adapt global occasion frameworks and toolkits to Indian consumer and channel realities.

Commercial & Cross-functional integration

  • Build a strong understanding of consumers, occasions and cultural trends through T&A, GWI, shopper research, social listening and other relevant sources.
  • Translate insights and data into clear recommendations for occasion strategy, campaigns and activations.
  • Partner with agencies and internal teams to identify emerging behaviours, communities and cultural opportunities relevant to Red Bull.

Campaign & Agency Management

  • Manage assigned campaigns and programs end-to-end, from strategic brief and creative development through execution, optimisation and evaluation.
  • Develop strong briefs and work closely with creative, media, content and activation agencies to deliver distinctive, culturally relevant work.
  • Ensure programs are executed with high standards of quality, consistency and operational excellence.
  • Identify opportunities to turn successful initiatives into scalable and repeatable platforms.

Consumer Insights & Cultural Intelligence

  • Build a strong understanding of consumers, occasions and cultural trends through T&A, GWI, shopper research, social listening and other relevant sources.
  • Translate insights and data into clear recommendations for occasion strategy, campaigns and activations.
  • Partner with agencies and internal teams to identify emerging behaviours, communities and cultural opportunities relevant to Red Bull.

Innovation & Portfolio Inputs

  • Provide insight-led inputs for innovation roadmaps across occasions.
  • Support occasion-linked launch opportunities across relevant flavors, variants and packs where required.
  • Convert ecommerce, quick commerce, retail, On-Premise and campaign learnings into stronger consumer-led recommendations.

Campaign Management & Measurement

  • Establish clear objectives and KPIs for assigned programs and ensure measurement is built into planning.
  • Evaluate campaign and program performance and translate learnings into clear recommendations for future activity and investment.
  • Continuously improve the quality, effectiveness and scalability of occasion programs.

Qualifications

  • Master’s degree in marketing, Business, or a related field.
  • 4–6 years of experience in brand, consumer or integrated marketing, ideally in FMCG, youth, lifestyle, entertainment, sports or similarly consumer-led categories.
  • Demonstrated experience managing projects or strategic workstreams end-to-end.
  • Experience working with agencies and cross-functional teams; commercial / sales exposure is an advantage
  • Experience collaborating with commercial/sales teams or working in brand trade hybrid environments is a plus.
  • Highly organized, data-literate, and culturally curious. AI literate – should be strong with different AI tools.
  • Self-starter with a collaborative spirit and sharp execution mindset.
  • Communication & Presentation Skills – Ability to present campaign insights and recommendations to stakeholders.

Additional Information

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.

Please note that Red Bull India never asks for information unrelated to the job application process, such as bank or credit card data and never charges any fees to apply to any jobs.

It has been brought to the attention of Red Bull India that certain individual/s posing as a ‘HR Executive’ of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money, at times terming such money as a ‘refundable security deposit’.

Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.

Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.

Red Bull India reserves the right to take legal action, including criminal action, against anyone attempting to misuse the brand name, brand logos and the names/designations of our employees for illegal and unauthorized activities.

For further information on Fraud Warning please visit: https://policies.redbull.com/policies/RedBull.com_IN/202309211109/en_IN/fraud_warning.html

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Red Bull's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Red Bull's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Red Bull's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.