The posting
Company Description
The role of Manager, Brand Communications involves developing the messaging and communications strategy for Brand Marketing initiatives including but not limited to new product launches, occasions campaigns, and consumer activations. The role is responsible for managing and supporting execution of national communications campaigns ensuring they are delivered with consistent messaging across earned, managed, and owned channels, working collaboratively across the entire Media Network function. The underlying objective of this role is to maximize media coverage that influences and engages priority audiences with focus on earned social and traditional media. This role requires a communications professional with a track record of building media relationships, strong project management skills, and experience with cross-functional collaboration. Passion for the product, energy and a strong desire to express creativity and out-of-the-box thinking will round out the successful candidate. The role reports to the Director, Brand Communications.
Job Description
BRAND COMMUNICATIONS CAMPAIGNS
Responsible for communications plans for brand marketing initiatives, driving cohesive messaging to maximize reach and engagement.
The key role is to craft impactful messages across third-party earned channels, managed, and owned media channels to enhance and solidify brand image.
The Communications Manager embodies Red Bull’s voice, ensuring the brand’s consistent representation in all Marketing, Media Network, and Communications-first activities.
The Brand Communications Manager will serve primarily as the Communications captain or Media Network lead for some Pillars, product launches, and key occasions campaigns throughout the year. This role is responsible for understanding the project, aligning success, and initiating positioning the right tools in the right place to achieve the desired outcome.
Integrate product communications opportunities into sports and culture activities.
Support Director, Brand Communications as the central point of contact and subject-matter Brand expert to all cross-functional teams across the organization.
COMMUNICATION PLANNING
Cultivate and maintain strong network of traditional and earned social media contacts.
Identify the appropriate media amplification channels for each project or campaign.
Generate media coverage from product and brand-centric stories that capitalize on news moments, highlight reasons to consume the product, give wings to people and ideas, fascinate and engage the consumer with the brand and products.
Create communications tools; may include editorial, photos or other graphical means to illustrate the brand and product in earned media.
Collaborate with the content team on ideating and commissioning video content for 3rd party earned media channels.
Pitch media and secure consistent earned coverage for the brand, products and occasions campaigns.
GENERAL MANAGEMENT
Maintain systems to track, optimize and forecast campaign successes.
Track success metrics, set-up campaign reporting and optimization cadence and apply learnings from previous / similar campaigns.
Produce plan and recap presentations that will be shared among key stakeholders.
Support team in maintaining a calendar of all product launches, occasion campaigns and consumer activations.
Qualifications
5+ years of Communications experience required with high profile brands or agency account management.
Bachelor's degree in related field is preferred.
Track record of delivering results against tight deadlines, while meeting all goals on time and on budget.
Strong planning, prioritization and project management competencies.
Ability to work autonomously while understanding global nature of the brand.
Self-starter with a passion for innovation and attention to detail.
Skilled at building relationships and strong collaboration across teams and functions nationally.
Exceptional communication skills, including written, verbal and presentations.
Able to travel as needed; work flexible hours/days of week and weekends to be aligned with TBP on minimum experience required as Manager.
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,600-$128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
