The posting
Company Description
The Senior Key Account Manager, (SKAM) main priority is selling and executing Red Bull strategy and initiatives with a National Account at the regional market level. Key responsibilities include: owning regional key account budgets and results (Price, Promotion, and campaigns that drive trial within the chain); developing productive business relationships with assigned stakeholders and market leaders; developing solutions that resonate with customer needs while achieving Red Bull goals; and helping drive best practices by producing excellent results and creating innovative solutions. The SKAM will manage a comprehensive customer joint business plan with the designated account call points through the coordination of multifunctional resources such as category management, retail marketing and local event integration.
This role is also eligible to sit in the following locations: Denver, CO; Los Angeles, CA
Job Description
MANAGEMENT & DEVELOPMENT OF KEY ACCOUNTS
Leads development and execution of the annual strategic business plan for assigned call points, aligning Red Bull and customer growth objectives.
Identifies and drives incremental sales, profit, and market share opportunities through customer-specific strategies, analytics, and long-term planning.
Serves as the primary business lead for the partnership at the account’s “Field Office” level, building senior-level relationships and influencing key customer stakeholders.
Develops fact-based customer presentations, business reviews, and strategic recommendations that address customer priorities while driving Red Bull objectives.
Partners with Category Management, Marketing, and Finance teams to deliver integrated customer solutions and flawless execution.
Negotiates annual programs, promotional calendars, initiatives utilizing the national Product offers and expanding the National Promotional calendar in a way that delivers mutual business growth.
Monitors business performance, identifies risks and opportunities, and develops action plans to achieve volume, revenue, and profitability targets.
Utilizes consumer, customer, and market insights to influence menu activations, merchandising, promotional, and operational strategies.
Ensures alignment between national strategy and field execution through collaboration with internal stakeholders, distributors, and customer teams.
MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
Develops and maintains a comprehensive stakeholder engagement strategy across assigned call points.
Establishes and manages a clear relationship mapping and communication framework that connects customer decision-makers with appropriate Red Bull functional experts.
Builds trusted partnerships with key customer stakeholders to strengthen collaboration, drive alignment, and identify future growth opportunities.
Leads regular business reviews and performance updates with customer leadership, utilizing standardized reporting, scorecards, and insights.
Facilitates cross-functional collaboration between Red Bull and partner's teams to ensure consistent communication, execution excellence, and issue resolution.
Represents Red Bull in customer meetings, industry forums, and strategic planning sessions, serving as a credible and influential business partner.
Creates governance processes, tools, and reporting frameworks that drive accountability, transparency, and consistency across business units.
Champions a customer-first culture while balancing Red Bull's strategic priorities, commercial objectives, and long-term partnership goals.
Works closely with Red Bull Field teams to inform on programing taking place in market
BUDGETS/ANNUAL PLANNING
Constructs annual Customer Marketing Plan and manages associated funds.
Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets.
Builds out marketing calendar with customer.
Works closely with account leader on forecast/planning for designated market annually and provide monthly updates.
BUSINESS ANALYSIS
Leverages customer, market, and consumer insights to identify growth opportunities, establish priorities, and develop strategic account plans.
Partners cross-functionally to evaluate the return on investment (ROI) of customer investments, including promotional materials, tactics, and communicates key learnings to internal stakeholders.
Leads post-promotion and program analysis to assess effectiveness, uncover actionable insights, and optimize future activation strategies.
Utilizes data sources and category insights, to strengthen business recommendations and drive data-led decision making.
Analyzes account performance, sales trends, and market dynamics to identify risks, opportunities, and actions that accelerate sustainable growth.
Develops fact-based business cases and customer recommendations that drive mutual growth, category leadership, and increased market share.
BUSINESS REVIEWS & RELATIONSHIPS
Conducts quarterly business reviews to update accounts on business, channel competition, and build plans based on market opportunities, etc.
Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition.
Provides Energy Insights that drive change in promotion, price, or display practices.
Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level.
COMMUNICATION & TEAMWORK
Ability to work cross functionally internally to sell in and execute programs.
Ability to navigate complex account call structure with operators, agencies, and corporate call points.
Uses appropriate communication processes (i.e. Chain Alerts and/or others) to keep field informed of KA programs and initiatives.
Routinely visits DPs to ensure personal contact and open lines of communication.
Communicates regularly and works effectively with all the BU/HQ team. Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to various call points within customer.
Qualifications
Minimum 5 years Sales and Key Account, National Account Experience with a strong track record of success, preferably in Quick Serve Restaurant Segment with CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries
Experience calling on this customer strongly preferred
Strong analytical skills and experience using internal and external data sources (i.e. Circana)
Strong Presentation and Public Speaking Skills
Excellent communication and active listening skills
Strong negotiation skills
Innovative, solution-oriented mindset
Self-motivated and able to work independently
Must be extremely proficient in Microsoft Excel and PowerPoint
Bachelor’s degree preferred
Must be fluent in English, additional language skills an advantage
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $124,000 - 186,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
