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Open nowPosted 4 days ago

Social Media Executive and Content Creator

RED DOOR GROUP PTE. LTD.

Pay
SGD 3,400 – SGD 4,000 a month
Where
Central, Singapore
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Your applicationOpen nowSocial Media Executive and Content CreatorRED DOOR GROUP PTE. LTD. · Central, Singapore
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The clock on this job

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Share of postings closed within
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  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 4 days ago

The posting

Do you have a talent for creative content that captures attention and leaves an impression? Are you passionate about crafting thoughtful, visually compelling content with real impact? We are seeking a highly creative, culturally aware Social Media Executive & Content Creator to lead the visual and digital storytelling across our portfolio of restaurants!

🌟 Role Overview

This role blends creative direction, content production, and performance-led social strategy — with a focus on driving brand awareness, engagement, and covers.

🌟 Key Responsibilities

Content Creation & Production

  • Plan, shoot, and edit all photography for social and digital use across multiple brands
  • Conceptualise, storyboard, and execute short-form video content (Reels, TikTok, Stories)
  • Own end-to-end production — from ideation through to final edit and delivery
  • Ensure all content aligns with each brand’s visual identity and tone of voice
  • Build and maintain a structured content library for ongoing use

Social Media Management

  • Manage day-to-day social media accounts (Instagram, TikTok, Facebook, RedNote) across all venues
  • Plan and execute a consistent posting schedule (minimum 3x weekly; aiming for daily where relevant)
  • Write engaging, on-brand captions with clear CTAs
  • Develop and maintain branded IG Story templates and highlight structures
  • Monitor DMs, comments, and community interactions in a timely, brand-appropriate manner

Creative Strategy & Trend Integration

  • Stay ahead of social trends, platform updates, and viral formats — identifying opportunities for brand participation
  • Translate trends into content that feels native, relevant, and premium
  • Propose and execute creative campaigns tied to seasonal moments, launches, and key revenue periods

Performance & Optimisation

  • Track and analyse content performance (reach, engagement, saves, conversions)
  • Optimise content strategy based on insights and platform analytics
  • Conduct competitor and market benchmarking within the Singapore hospitality scene
  • Regularly report on social performance with actionable recommendations

Brand & Campaign Support

  • Collaborate with marketing on launches, events, seasonal campaigns, and Public Relations moments
  • Create content to support key revenue drivers (set menus, happy hours, weddings, private dining)
  • Work closely with chefs, operations, and front-of-house teams to capture in-venue moments

Community & Growth

  • Identify and execute organic growth strategies across platforms
  • Seed brands organically into relevant online communities (e.g. Reddit, forums, local groups) where appropriate
  • Engage with user-generated content, influencers, and brand advocates

🌟 Ideal Profile

  • Minimum Diploma in Marketing, Communications, or related field
  • Minimum 3 years’ experience in social medial management and content creation
  • Experience within hospitality, lifestyle, or luxury brands preferred
  • Strong eye for visual storytelling and brand aesthetics
  • Highly proficient in mobile-first content creation and editing (CapCut, Adobe Suite, etc.)
  • Deep understanding of Instagram, TikTok, and social-first content trends
  • Self-starter with the ability to manage multiple brands and timelines

🌟 Success in This Role Looks Like

  • Consistent, high-quality content output across all brands
  • Growth in engagement, reach, and follower base
  • Content that feels culturally relevant, premium, and shareable
  • Tangible contribution to bookings, footfall, and brand awareness

If you're ready to create meaningful hospitality content that inspires, connects, and leave a lasting impression, we’d love to hear from you!

Interested candidates are invited to submit a comprehensive resume with a link to their portfolio!

For more information on our group of restaurants, please visit https://reddoor.com.sg

Posting text belongs to the employer. Removal requests: contact us.

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