The posting
About Reel
Reel is rethinking electricity - which is one of the biggest sources of carbon emissions globally. Yet most green power sold on the market today fails move the needle toward decarbonizing electricity production.
Reel empowers companies and energy producers to make renewable energy more available, flexible and valuable.
We're operating in Denmark and Germany, growing fast, and building toward a world running 100% on renewables.
Join our mission-driven, cross-disciplinary team of builders, and energy experts working to accelerate the transition to a carbon-free energy system.
How you can contribute
As our new Head of Sales, you will take on a defining commercial leadership role at Reel. Working closely with Anders (CCO & Co-founder), Martin (VP of Partnerships) and the broader leadership team, you will own and drive our sales strategy and team – building the commercial engine that takes Reel from ambitious scale-up to the dominant B2B energy supplier.
You will lead and grow a high-performing sales team, shape our go-to-market approach (both pre-sales and post-sales), and ensure we consistently generate pipeline, win clients, and build lasting relationships in the renewable energy space.
What your role will look like
- Own and execute Reel's sales strategy and playbook, driving revenue growth at the B2B segment in Denmark (and where relevant, supporting other markets).
- Lead, hire, and develop a growing team of experienced sales professionals (you will be managing a team of 3 SDRs, 2 Account Executives, 2 Account Directors and a Revenue Operations Manager in Denmark, as a start).
- Build and maintain a strong pipeline of qualified opportunities within our core customer segment (medium to large corporate energy consumers).
- Work closely with C-level stakeholders at client organisations, acting as a senior trusted advisor on renewable energy procurement and decarbonisation.
- Develop and continuously refine our Sales Playbook, value proposition, and sales tactics based on data and market feedback.
- Collaborate with Product, Operations, and Finance to ensure commercial offerings are competitive, scalable, and impactful.
- Report on commercial performance to the leadership team and Board, with clear KPIs across pipeline, conversion, and revenue.
- Champion Reel's mission in the Danish and broader European energy market.
We think you will thrive in this role if
You are a commercially driven leader who knows how to build and scale a sales function. You combine strategic thinking with hands-on execution, and you know how to inspire a team to perform at their best. You bring credibility in the boardroom and a builder's mentality in everything else.
- Must have: Fluency in Danish (written and spoken) and English is a must.
- Significant experience in a senior sales leadership role - ideally within energy, infrastructure, financial services, or another complex B2B environment - with the willingness to operate without the safety net of an established brand.
- A proven track record of building and leading high-performing sales teams and, hitting ambitious revenue targets, and personally driving complex deals across the line
- Strong ability to work with and influence C-level decision-makers and build long-term client relationships.
- A data-driven mindset with solid CRM habits and a structured approach to pipeline management (we use HubSpot) and tech-savvy approach, with willingness to use latest tech tools and AI where relevant.
- Knowledge of energy markets, PPAs, or sustainability is a strong plus, but not a requirement.
- Clear communication skills, strong commercial instincts, and an entrepreneurial mindset.
- A personal drive to accelerate the energy transition and make a real-world impact.
Location: Copenhagen.
Working at Reel
At Reel, we care deeply about our people. We offer a workplace that values initiative, ownership and kindness, with ample room for personal and professional growth. We believe great teams are built by welcoming people with different backgrounds, perspectives, and lived experiences.
You will join a tight-knit team on an ambitious journey, where the impact of your role will be visible and recognisable on a daily basis. Every colleague - from founders to student assistants - are in this together. We cherish focus and autonomy just as much as team work and setting time aside for having fun together - at our monthly socials, bi-annual offsites and daily coffee chats in our bright and spacious office in central Copenhagen, 2 minutes from the metro.
Read more about working at Reel at our Careers page.
What we offer you
At Reel, we offer you an organisation that cares as much for its people as for the climate. We are committed to fostering an inclusive workplace where your personal growth and well-being is imperative.
- Compensation: A healthy base salary + warrant programme
- Vacation: 30 days (5 weeks + 1) of paid holidays to recharge
- Pension: Employer-supported pension scheme, including health insurance
- Parental leave: A generous parental leave policy
- Equipment: Choose your preferred IT setup (Mac, Windows, etc.) with a budget of 25,000 DKK
- Office: A vibrant office-first culture in central Copenhagen with a flexible remote work policy
- Lunch: A delicious lunch at the office every day — and your daily caffeine fix from our espresso machine
- Socials: Monthly social events and bi-annual offsites where we have fun, unwind, and nurture our team spirit
- Visa: We try to support non-EU residents by sponsoring visas whenever we can, but unfortunately are not able to for this particular role.
Interested?
We are very excited hearing from you. You can find more information about the interview process here.
You don't feel like you fulfill all the criteria?
We know that 'perfect' candidates do not exist. The only thing you need to ensure is that the problem we are solving at Reel is one you cannot wait to get out of bed for on Monday morning.
We encourage all candidates, regardless of age, gender, sexual orientation, ethnicity, religious beliefs, etc. to apply.
