The posting
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
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Job Description:
At Regions, the Consumer Strategy Business Partner manages the due diligence, planning, development, socializing, and implementing of strategic business objectives. Assists in the establishment of organization objectives, in the development of organization short, medium, and long-range and strategic plans for a sub-segment of the Consumer Bank. Key to those plans is the identification of organization strengths and weaknesses, business opportunities and extensive understanding of customers and prospects. Evaluates and manages new business opportunities, initiatives, mergers, acquisitions, partnerships, alliances, and/or joint ventures within their area of responsibility. Oversees analysis covering the economics, legal, regulatory, market and competitive environment as well as internal organizational, financial, technical analysis. Monitors competitive activity and identifies client needs.
Responsible and accountable for the customer segment strategy across all channels, products, programs, compliance, and support groups. This includes channel strategy, roadmap, prioritization, execution, customer experience, usability, support, vendor management, risk management and budget for their segment.
Responsible for all research of their customer segment including extracting customer data and analyzing profiles to determine market segment requirements. Identifies and partners to develop targeted product offerings or marketing campaigns based on customer profiles. Provides information to sales and marketing teams to assist in the promotion of the organization's goods and/or services.
Partners with other Strategists in the day-to-day performance of their jobs and leverages shared services resources in other groups for technical research and analytics needs. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes.
Responsibilities
- Achieves the key performance indicators (KPIs) assigned through effective deployment of customer-centric strategy
- Facilitates tight collaboration across organization with business units and internal stakeholders to ensure marketing campaigns and product initiatives being in line with the experience and proposition defined for respective segments, and to ensure right fit across product portfolio, segment needs and growth targets
- Develops customer journey maps to identify areas to improve, develop plans and drive change to increased customer acquisition, satisfaction, retention, and financial performance
- Drives engagement, retention, deepening of existing customers and foster new customer acquisition through right segmentation & propositions, robust channel support and data-driven analytics
- Defines differentiated proposition as an "all-in-one" solutions provider for their segment through advanced segmentation strategies to create a sustainable and competitive market position
- Builds advanced execution plans and growth strategies backed by research, data analytics and feedback from channels and other business lines with the ultimate goals to increase relationship depth, retention, and new customer acquisition
- Strengthens channel capabilities to empower seamless cross-selling journey, enable customer direct interactions and touchpoints to generate business opportunities
- Guides the development and implantation of integrated marketing programs and deliver end-to-end marketing communications that shape the strategic positioning and generate business leads
- Builds a customer-centric cross-selling journey to drive customer lifetime value by enhancing customer engagement and experience, to serve a large and important customer base,
- Maximizes untapped opportunities from existing customers base, including reactivating the inactive, and reconnecting special caring segments
- Collaborates with enterprise wide partners to execute company-wide strategies
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
Requirements
- Bachelor's degree in an appropriate discipline
- Seven (7) years of experience in financial services, or related industry
- Three (3) years of experience in marketing, customer experience, business/product leadership, or customer analytics
Preferences
- Master's degree
Skills and Competencies
- Able to lead internal and cross-functional teams to be a team player
- Motivated and high caliber individual will have direct responsibility to formulate Best-in-Class Customer Segmentation and proposition, deepen engagement via cross-sell and upsell, improve sales and retention, and enhance customer experience along the entire customer journey
- Self-motivated, innovative, responsible, proactive, flexible, take ownership and determined to deliver assigned targets/projects
- Strong analytical, problem-solving and execution skills
- Strong business acumen and is customer oriented with proven track-record in attaining business results
Additional Job Description
The Consumer Bank Strategy & Performance Optimization team brings an outside‑in, future‑focused perspective to Regions’ Consumer Bank—combining emerging trends, customer insights, and strategic analysis to shape long‑term plans and accelerate execution across Retail, Mortgage, and Home Improvement Financing. We partner with senior leaders to drive strategy, enable cross‑functional alignment, and help the Consumer Bank deliver stronger growth and a more future‑ready customer experience.
The Mortgage Strategy and Insights Business Partner will partner directly with the Head of Mortgage to drive the most important strategic priorities within the Mortgage business. This role serves as a strategic integrator across the Mortgage organization, helping align priorities and accelerate execution across Product, Sales, Operations, Risk, Technology, Finance, and Consumer Banking. The role delivers actionable insights, supports long-term planning, and drives cross-functional initiatives that improve mortgage production, customer experience, operating performance, and long-term business growth
Key Responsibilities
- Serve as a strategic integrator across the Mortgage organization, helping align priorities, influence decisions, and accelerate execution across multiple functions and leadership teams
- Conduct strategic analysis on mortgage production, customer acquisition, recapture, servicing, profitability, capacity utilization, market opportunities, and competitive dynamics
- Develop executive presentations, recommendations, and decision-support materials for senior leadership
- Lead cross-functional strategic initiatives and special projects on behalf of Mortgage leadership
- Partner with Product, Pricing, Risk, Technology, Operations, Finance, Marketing, Retail Banking, and Consumer Strategy teams to drive alignment and execution
- Lead Mortgage business unit review insights and executive-level performance narratives
- Track long-term performance against Mortgage strategic priorities and identify emerging risks, opportunities, and dependencies.
- Supports development of the Mortgage “North Star”, multi‑year strategy, and long‑term roadmap
- Support evaluation of growth opportunities, customer experience improvements, process simplification efforts, and operating model enhancements
Key Qualifications
- Proven ability to influence senior leaders and drive outcomes without direct authority
- Exceptional communication, executive storytelling, and stakeholder management skills
- Strong analytical and problem-solving capabilities with a bias toward action
- Experience leading strategic initiatives, business transformations, or performance improvement efforts
- Ability to serve as a trusted advisor to senior leadership and operate effectively across Product, Pricing, Risk, Technology, Operations, Finance, and Sales team
Additional Preferences
- Mortgage strategy, business management, transformation, product leadership experience preferred
- Mortgage operations, sales, finance, or analytics leadership preferred
- Deep understanding of mortgage origination, servicing, secondary marketing, product management, sales, or operations preferred
- Experience supporting executive leadership and driving business growth, customer experience improvements, operational efficiency, and strategic priorities preferred
Position Type
Full time
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum:
$113,069.55 USD
Median:
$146,550.00 USD
Incentive Pay Plans:
This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
- Paid Vacation/Sick Time
- 401K with Company Match
- Medical, Dental and Vision Benefits
- Disability Benefits
- Health Savings Account
- Flexible Spending Account
- Life Insurance
- Parental Leave
- Employee Assistance Program
- Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details
Regions Center
Location:
Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
