Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 42 days ago

DVP Retail Operations

REI224 open roles

Where
Seattle, Washington, United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDVP Retail OperationsREI · Seattle, Washington, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on REI's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market. REI postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 42 days ago

REI median: 1 days open

The posting

Overview

REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co-op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet.

As Divisional Vice President of Store Operations, you will shape how REI stores work today and prepare for what comes next. You will turn enterprise and Stores strategy into clear priorities, simple operating practices, and measurable plans.

In partnership with the Vice President of Stores, Regional Directors, and leaders across the co-op, you will connect store insight, customer needs, employee experience, technology, and business goals. You will lead the Store Operations team and help stores deliver strong results, safe work, engaged teams, and a differentiated customer experience.

Responsibilities and Qualifications

Responsibilities

• Set the strategy and operating model for store operations, including routines, labor payroll practices, tools, systems, service standards, and fleet support.

• Turn enterprise goals into focused plans, clear measures, decision rights, and execution rhythms that store teams can use and sustain.

• Simplify store work, reduce friction, and improve operational, financial, customer, employee, safety, and productivity outcomes.

• Lead annual and long-range planning, budgets, resource choices, and investment recommendations with Stores and Finance leaders.

• Guide large-scale change, including technology, digital tools, automation, and new operating practices, with plans for readiness, training, adoption, and follow-through.

• Build an inclusive, high-performing Store Operations team that uses data, field feedback, systems thinking, and strong partnerships to improve the business.

Qualifications

• Extensive senior leadership experience in multi-unit retail, store operations, field operations, or a similar complex and distributed environment.

• Experience leading large-scale operating strategy, execution, and transformation, including translating strategy into priorities, routines, and measurable outcomes.

• Deep knowledge of store operations, retail operating models, customer experience, workforce planning, field execution, and performance management.

• Strong business and financial judgment, with experience managing budgets, reviewing investments, and connecting operating choices to business results.

• A record of influencing senior leaders, aligning partners across functions, communicating clear trade-offs, and leading through change and uncertainty.

• Experience building and leading teams with clear roles, shared accountability, and the skills needed for future work.

Preferred

• Experience modernizing retail operations through technology, digital tools, omnichannel capabilities, automation, or new operating practices is preferred. Experience with organization design, operating model change, or capability building across a large field organization is also helpful.

• You will work across Stores, Commercial, Merchandising, Marketing, Technology, Human Resources, Finance, Customer Experience, Supply Chain, and Safety and Risk. Success in this role means store priorities are clear, practical, and aligned, and store teams have the tools and support to serve customers and deliver business results.

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$230,000-$275,000

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against REI's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on REI's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    REI's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.