The posting
Overview
REI Co-op is seeking a Senior Manager to lead campaign and program delivery. You will guide a team of project managers and turn long-term plans into clear, near-term work. Your team will deliver large campaigns across stores, digital channels, media, and partner programs. You will help teams work faster, improve quality, and create useful and relevant customer experiences.
You will work with Marketing, Merchandising, Visual Merchandising, Creative, Production, Media, Operations, Technology, agencies, and vendors. You will also guide vendor-funded marketing, tailored customer outreach, and new ways to produce campaign work.
This role is a good fit for a people leader who can make complex work clear, guide change, and use data and technology in practical ways.
Responsibilities and Qualifications
Strategic and Operational Leadership
- Set a clear vision and way of working for the Campaigns and Programs team. Turn REI goals into team plans, clear roles, and measures of success.
- Track campaign work, team capacity, delivery quality, risks, and results. Use trends and feedback to improve plans and remove barriers.
- Build trust across teams through clear updates, sound choices, follow-through, and issue resolution. Make tradeoffs clear and help partners share ownership for results.
Talent and Culture Leadership
- Lead, coach, and grow a team of project managers. Set clear goals, give useful feedback, support career growth, and plan for future staffing needs.
- Build an inclusive team where people can ask questions, offer different views, test ideas, learn from results, and do their best work.
- Guide the team through change with care and clarity. Build skills in problem-solving, shared work, sound judgment, and leading through unclear or changing needs.
Portfolio Leadership and Business Results
- Guide campaigns from intake and planning through launch, review, and learning. Align business goals, customer needs, creative work, channel plans, store delivery, and measures of success.
- Lead vendor-funded, co-op, sponsored, and retail media programs. Balance customer experience, vendor goals, revenue needs, team capacity, and quality.
- Work with Marketing Operations and department leaders to set priorities and use team capacity well. Track speed, quality, rework, output, partner experience, revenue, and customer results.
Operational Modernization and Process Excellence
- Design and improve work steps, decision rules, service models, and planning methods. Create clear standards while allowing for different campaign needs.
- Build a production model for repeat, template-based, high-volume, and lower-complexity work. Set service levels, entry rules, roles, review steps, lead times, and paths for urgent issues.
- Reduce repeat work and manual steps. Improve speed, quality, resource use, and delivery across Marketing through flexible plans and test-and-learn methods.
Technology, AI, and Transformation
- Build a strong working knowledge of campaign systems, tools, and data links. Use that knowledge to solve problems, set priorities, and improve delivery.
- Review, test, launch, and expand AI-enabled tools, automation, and marketing technology. Focus on tools that reduce manual work, improve choices, shorten cycle time, or add capacity.
- Turn future plans into clear steps, milestones, training, and measures. Help teams adopt new tools and work methods through practice, feedback, and support.
Required Qualifications
- 7 or more years of experience in integrated marketing, campaign operations, marketing operations, retail media, vendor marketing, production operations, or a related field.
- 7 or more years of experience leading project managers who use methods such as waterfall and agile.
- 7 or more years of experience building and launching data-informed operating models that improve business agility and results.
- Experience with tailored, audience-based, sponsored, partner-funded, or vendor marketing across several channels.
- Experience using AI, automation, or workflow tools to reduce manual work, improve quality, shorten cycle time, or increase capacity. Experience with marketing platforms, data links, and launch tradeoffs is also needed.
- Skill with Workfront or Smartsheet for portfolio and project planning, tracking, and reports. Advanced skill in Excel, Visio, and PowerPoint is required. You can solve problems, manage risk, and build trusted connections across business, creative, and technical teams.
At REI, we believe the outdoors is for all. We seek leaders who build trust, welcome different views, and create a workplace where people can learn, contribute, and thrive.
Closing
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range
$125,300.00 - $212,900.00 per year
