The posting
Overview
At REI, we believe a life outdoors is a life well lived, and this role will help us understand how customers discover, engage with, and respond to the Co-op across an increasingly complex digital landscape. As a Senior Marketing Analyst, you will analyze performance across paid search, social, digital media, organic search, and other marketing programs, translating data into insights that improve customer acquisition, membership, sales, and marketing effectiveness. SEO and organic discovery will be an important area of focus, partnering with our SEO team to investigate changes in organic traffic and understand how traditional search, GEO, AI-powered search and shopping, and changing consumer behaviors are affecting REI’s business.
You will operate as a full-stack digital marketing analyst, working with a high degree of ownership across the analytical lifecycle. You will use SQL to extract and investigate data, develop reporting and visualizations, diagnose performance changes, design and analyze tests, and translate complex findings into clear recommendations. You will also contribute to media mix and marketing effectiveness analysis, helping connect channel performance to incrementality, customer behavior, and investment decisions. Working closely with Marketing Analysts, Data Scientists, program managers, and channel teams, you will help turn ambiguous business questions into practical measurement approaches and actionable insights.
This is a senior individual-contributor role combining technical depth, analytical leadership, curiosity, and collaboration. You will help guide analytical approaches, strengthen the work of other analysts, share new methods and technologies, and provide light project leadership to move cross-functional work from question to recommendation. We are looking for someone with strong SQL and digital analytics skills, experience with marketing measurement, and an aptitude for quickly learning emerging technologies such as AI. In the spirit of Opt Outside, we value people who challenge assumptions, explore new ideas, and are excited about how data and technology can help REI better serve the outdoor community.
Responsibilities and Qualifications
Responsibilities
- Design and execute a roadmap for channel efficacy tests in collaboration with the Data Science team.
- Deliver data visualizations to drive insights and program strategy with Sigma.
- Partner with the SEO team on research, analysis, and business case creation.
- Partner with marketing teams to build and maintain suites of reporting:
- Paid Search, SEO, Affiliates, Paid Media (display ads, out-of-home, video preroll, streaming radio), Social (organic and paid), Email, Direct Mail, Push Messaging.
- Build SQL statements and conduct data analysis with multiple tools (DBeaver, R, Python, Excel, Snowflake, Sigma).
- Be accountable for successful analysis resulting in test hypotheses.
- Lead junior team members in analysis and testing best practices.
- Partner with Customer Insights, Digital Retail, and other data science/analyst teams to track and report marketing channel execution tests.
- Perform ad hoc analytics related to marketing channels as needed.
- Act as Subject Matter Expert on Integrated Data Warehouse (IDW), REI’s Enterprise Data Warehouse. Perform UAT as necessary.
Required Qualifications
- 5+ years of experience in an analytical role.
- 5+ years of experience with web-based analytics tools (Adobe Analytics highly preferred).
- 5+ years of experience with Tableau, Power BI, Sigma, or similar.
- 5+ years of experience writing SQL.
- Basic understanding of statistical methods.
- A solid business understanding and the proven ability to perform in-depth analysis, compile and interpret results, report and present strategies, and make recommendations to senior management.
- Ability to effectively and diplomatically communicate (written and verbal) with both internal and external contacts.
- Excellent follow-through and attention to detail.
- Demonstrated project management skills, exercising sound judgment while displaying initiative and innovation on the job.
- Ability to work independently, be self-directed, budget time, handle multiple projects, and meet deadlines.
- Demonstrated ability to identify, analyze, and objectively solve problems.
Preferred Qualifications
- Bachelor’s degree in quantitative or marketing field, or relevant work experience.
- 5+ years of analytics experience in marketing or with a multi-channel retailer or a B2C company.
- 5+ years of experience designing marketing tests.
- 3+ years of experience using statistical methods to build predictive models and analyze test results using R, Python, SAS, or similar.
- Advanced Microsoft Excel skills.
Closing
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range
$85,400.00 - $136,700.00 per year
