Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 10 days ago

Head of CRM

Releaf

Where
United Kingdom
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowHead of CRMReleaf · United Kingdom

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Releaf's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.3%1 day
  2. 4.6%3 days
  3. 13.5%7 days
  4. 21.8%14 days
  5. 36.6%30 days
  6. 58.9%60 days
This job: posted 10 days ago

The posting

Releaf is the UK's leading medical cannabis clinic. A certified B Corp, with over 170 staff, we connect patients with specialist clinicians, streamline access to prescriptions, and support thousands of people across the UK. We're on a mission to rethink healthcare - making specialist medical care more accessible, more human, and more effective.

This is an exciting moment to join Releaf. We have strong product-market fit, a growing patient base, and ambitious international plans. We're now looking for a Head of CRM to own the full post-acquisition patient journey - keeping patients engaged, on treatment, and deriving real value from everything Releaf has to offer.

The role

You'll report directly to the Marketing Director and lead a team of 5. You'll own Releaf's retention strategy end-to-end, from subscription and loyalty mechanics through to how we communicate and market the products and benefits that keep patients with us long-term.

This is a strategic role with real commercial weight. You'll need to think clearly about patient lifetime value, move fast on opportunities, and build deep cross-functional relationships across Marketing, Clinical, Operations, and Patient Support.

Main Responsibilities

Retention Strategy

  • Own Releaf's retention strategy, setting clear goals across patient activation, engagement, subscription growth, and churn reduction
  • Lead the ongoing development of Releaf+ - our subscription model - ensuring it delivers genuine value to patients and performs commercially
  • Develop and manage loyalty mechanics, refer-a-friend programmes, and other retention incentives that drive long-term patient engagement
  • Work alongside the Brand Team to market and communicate Releaf's retention products - including the Releaf medical cannabis card, Releaf Protect, and free legal support for Releaf+ patients - ensuring patients understand and use what's available to them
  • Build proactive intervention programmes that identify early signs of patient drop-off and act on them before churn happens

CRM & Communications

  • Work closely with the CRM & Lifecycle Lead to develop and execute a patient communications strategy across the full lifecycle - from onboarding through to long-term retention
  • Ensure CRM activity is data-led, well-segmented, and aligned to retention goals
  • Own the feedback loop between patient communications and operational reality - medication changes, formulary updates, patient support changes - ensuring comms reflect what's actually happening across the business

CRO

  • Work in lockstep with the CRO & Experimentation Lead and the CRO and UX Designers. to ensure the pre-payment and post-login patient experiences are continuously tested, optimised, and improving
  • Connect CRO activity to retention outcomes - what happens on the dashboard should be as informed by retention data as it is by UX insight

Cross-Functional Collaboration

  • Build strong working relationships with Clinical, Dev, Operations, and Patient Support teams to stay close to changes that affect the patient experience
  • Act as the commercial bridge between operational change and patient-facing communications - when something changes inside the business, you make sure it's reflected in how we communicate and retain patients
  • Work closely with the Head of Performance Marketing to ensure a clean handoff from acquisition into retention, with shared visibility on patient quality and LTV
  • Collaborate with the Marketing Director and senior stakeholders to report on retention performance, surface insights, and make the case for investment

What we're looking for

  • Proven experience in a senior growth, retention, or lifecycle marketing role, ideally in a digital health, healthtech, or subscription business
  • A track record of owning and improving retention metrics - churn, LTV, activation, engagement - not just reporting on them
  • Strong understanding of CRM strategy and patient or customer lifecycle communications
  • Experience marketing subscription products or membership programmes, including auditing and rebuilding what isn't working
  • Commercially sharp - you build business cases, set goals, and hold yourself accountable to outcomes
  • Comfortable working cross-functionally with clinical, operational, and commercial teams, not just marketing
  • Experience working in a regulated industry - you understand the constraints and know how to operate effectively within them
  • Strong analytical skills, able to translate data into clear strategy and communicate findings to non-technical stakeholders
  • Experience leading and developing a small team

At Releaf, we believe that diverse teams build better businesses. We're committed to creating an inclusive environment where everyone feels valued, respected, and able to do their best work. We welcome applications from people of all backgrounds, identities, and experiences — and we're happy to make reasonable adjustments throughout the recruitment process if you need them. If you'd like to discuss this, please don't hesitate to get in touch.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Releaf's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Releaf's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Releaf's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.