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Open nowPosted 52 days ago

Growth Marketing Specialist

rePurpose Global7 open roles

Pay
$125,000 – $155,000 a year
Where
New York
Work mode
Hybrid
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Your applicationOpen nowGrowth Marketing SpecialistrePurpose Global · New York
  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

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The clock on this job

Early applications get read.

7.7% of postings close within 7 days. Measured by our own scanner across the market. rePurpose Global postings stay open a median of 42 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 52 days ago

rePurpose Global median: 42 days open

The posting

About the company

Founded in 2017, rePurpose Global is the leading Packaging Sustainability & Compliance platform for consumer companies. We enable brands to measure their plastic footprint, recover plastic waste from nature through a global partner network, and streamline compliance across 45+ packaging regulations — all from one platform.

rePurpose has recovered over 100 million pounds of plastic waste, supported 2,300+ waste workers, and maintains 12 active impact projects worldwide. Our platform helps brands achieve compliance outcomes through advanced data management and regulatory expertise.

Headquartered in New York. Learn more at repurpose.global.

About the Role

Key Responsibilities

  • Demand Generation: Support end-to-end strategy and execution of demand generation for rePurpose, spanning email marketing, paid advertising, in-person events, and experimental channels such as channel partnerships, referral programs, and customer advocacy campaigns.
  • Project Management: Independently manage complex, cross-functional marketing projects from ideation through execution with minimal oversight.
  • Funnel Optimization: Segment our ideal customer profiles into TOFU, MOFU, and BOFU buckets, and use our CRM to manage the lead lifecycle, refine lead scoring, and optimize conversion at every stage in partnership with Sales.
  • Metric Tracking & Performance Analysis: Define and track the metrics that matter most to our growth, and run regular analysis to sharpen the performance of campaigns and strategies.
  • Innovative Thinking & Experimentation: Identify new ways to scale the business, acquire customers, and drive retention, using competitive analysis to spot threats and opportunities early.
  • Cross-Functional Collaboration: Partner closely with sales, finance, product, and design, while managing external stakeholders and knowing when to bring in outside resources to keep growth initiatives moving.

Requirements

  • 5-7 Years in B2B Growth Marketing: A strong track record creating and executing full-funnel, data-driven acquisition strategy at a high-growth company, with particular strength in paid channels like Google and LinkedIn.
  • Data-Driven and Analytical: Skilled at measuring and reporting on campaign performance, using data to continually sharpen ROI and inform strategy.
  • Technical Fluency: Strong working knowledge of HubSpot, GA4, Marketo, ABM platforms (like 6sense), digital ad platforms, SEO, CRO, and analytics tools like Amplitude and Tableau.
  • Strong Communicator: A clear, compelling writer who can craft copy across channels, collaborate effectively across teams, and present strategy and insights directly to founders and leadership.
  • The Right Mentality: Hungry, capable, and ambitious, with an entrepreneurial spirit and a persistent drive to figure out what will move the needle.

Additional Information:

If you live in or near New York City, our NYC head office is at 1460 Broadway, with 3 days/week in the office.

We have a truly global team - with members across the USA, India, Sri Lanka, and Portugal.

Research shows that women and underrepresented groups often apply to roles only if they meet 100% of the qualifications. We encourage you to break that statistic. If you're passionate about this role and our mission, even if you don't meet every qualification, we look forward to receiving your application

rePurpose Global is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. We aim to reflect the global industries, brands, and markets we help navigate packaging compliance — and we welcome, support, and empower all the diverse individuals building the infrastructure for packaging compliance and a more sustainable global economy.

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