The posting
Position & Company Overview
ReSupply is looking for an experienced SEO Manager to help shape and deliver the marketing strategy that will reinvent and forever change the supply chain of charitable contributions in the U.S., helping turn household goods into emergency relief for those in need. If you're excited about leveraging organic search to solve meaningful problems while making a tangible social impact, we'd love to talk to you.
As the SEO Manager, you will own organic search at ReSupply from top to bottom, including technical health, local and service-area pages, content, and how we show up in AI-generated answers. This is a hands-on role with no direct reports, making it ideal for someone who enjoys setting the strategic plan as well as executing the work to ensure ReSupply is the answer people find when they need to donate goods.
You'll shape the SEO roadmap, prioritizing the fixes and content that actually drive bookings and revenue over vanity metrics. You'll work closely with our paid search team, web designer, and engineering team to improve the experiences and visibility that power ReSupply's business. Because you'll be working across technical SEO, content generation, and emerging AI search trends, you'll have the opportunity to understand how our digital presence connects donors with charities and help build a marketing engine that scales with the company.
Our small, tight-knit team is seeking a candidate who will work closely with us at our Downtown Boston headquarters. We do our best work when we can innovate together in an open, collaborative environment. Our culture is built on thinking disruptively, obsessing over adding value, and supporting one another as we strive to Make Giving Simple – and have fun doing it!
Click to learn how ReSupply is forever changing charitable giving: https://www.youtube.com/watch?v=AVW60dsKJq0&t=6s
What you'll do
- Own the SEO roadmap and decide what matters most. We'd rather you fix the five things that move bookings than the fifty things a crawler flags.
- Keep the site technically healthy: Crawling, indexing, redirects, canonicals, site speed, and structured data. Write tickets clear enough that an engineer can ship them without a follow-up meeting.
- Make our local pages worth landing on. We serve thousands of zip codes, and someone searching for couch donation pickup in Tampa should find a page that actually helps someone in Tampa.
- Work out how ReSupply shows up in AI search (Google's AI Overviews and AI Mode, ChatGPT, Perplexity, and whatever launches next month) and build a plan for it based on testing, not hype.
- Turn keyword and intent research into content briefs, and write or edit priority pages yourself when that's faster.
- Report on what organic search is actually worth to us: bookings and revenue, with branded and non-branded split out. Rankings are useful clues, not the goal.
- Earn links and mentions the honest way, through useful content and our charity partnerships.
- Borrow from paid search. Our ad accounts are full of real search terms and conversion data, and you're welcome to all of it.
How AI fits into this job
Search is changing faster than it has in twenty years, and more and more people get their answer before they ever click a link. We want someone who finds that interesting rather than threatening. We use AI every day on the marketing team, and we'd expect you to as well. In practice, that means:
- Using AI to speed up the heavy lifting, like clustering keywords, drafting briefs, writing regex and scripts, and digging through crawl exports. We'll ask you to show us how you do it.
- Knowing the difference between AI-assisted content that helps people and mass-produced pages that get a site demoted. With thousands of local pages, that line matters a lot here.
- Measuring AI visibility the way you'd measure anything else, with data: referral traffic from AI tools, how often we get cited, and whether any of it turns into bookings.
What we're looking for
- 5+ years of hands-on SEO, including at least a couple of years owning an organic program end to end.
- Strong technical SEO. You're at home in Search Console, GA4, a site crawler, and a keyword research tool, and you can read HTML and structured data without help.
- Local or multi-location SEO experience, ideally with service-area pages at scale.
- Proof that your work drove leads, bookings, or revenue. Traffic charts on their own won't get you very far with us.
- A point of view on AI search that's backed by your own tests, not LinkedIn hot takes.
- Clear writing. A lot of this job is convincing engineers and marketers to prioritize your work.
Nice to have
- Experience at a consumer service, marketplace, or home services company.
- You've lived through a site migration and still have the redirect map.
- Some Python, SQL, or Apps Script for automating the boring parts.
Your first 90 days
- Month 1: Learn the site, the data, and the team. Set a clean baseline and audit what's there.
- Month 2: Ship the first priority fixes and pilot improvements on a group of local pages.
- Month 3: Report on what shipped, what moved, and what's next.
SEO takes time, and we know it. At 90 days we're looking for progress and direction, not miracles.
Why ReSupply?
- Make a tangible impact through mission-driven work that improves communities across the country.
- Join a collaborative, entrepreneurial team where your work directly influences company growth.
- Flexible PTO and early-exit Fridays year-round.
- Company-provided lunch in the office every day.
- 3% Company 401(k) match.
- Medical, dental, and vision benefits.
- 17 paid holidays.
How to apply
Send your resume and a short note (a few paragraphs is plenty) about one SEO project you're proud of: where things started, what you did, who you needed to get it done, and what happened to leads, bookings, or revenue. Leave out anything confidential.
Optional, but we'll notice: ask ChatGPT, Perplexity, or Google's AI Mode "who can pick up my donated couch in Boston?" and tell us in two or three sentences what you'd do about the answer.
ReSupply is an equal opportunity employer. As such, it is our policy to fill positions with qualified candidates regardless of race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status, or any other protected status.
