The posting
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days
Overview:
The Sr. Manager, Trade Marketing – Color Cosmetics & Personal Care leads the strategy, activation, and execution across all brands and customers within Color Cosmetics, Beauty Tools, Deodorant, and Nail. This role translates brand and commercial priorities into customer-ready plans that drive profitable growth and deliver a consistent, high-impact experience across retail and distribution channels, online and offline.
As a senior cross-functional leader and the voice of the customer, this role manages relationships across Sales, Brand Marketing, Innovation, Category Management, Finance, Demand Planning, Operations, and other key partners to ensure flawless execution in market. The Sr. Manager leads the end-to-end commercialization process, from new product development forecasting and customer sell-in through launch readiness, in-market execution, performance tracking, and optimization. The role also develops customized and amplified activations that connect national brand strategies with retailer and shopper needs.
This position manages one direct report and is accountable for building team capability, setting priorities, and driving strong operating discipline across a complex portfolio of brands, categories, and customers.
Responsibilities:
- Lead the development and execution of integrated trade marketing strategies across Color Cosmetics, Beauty Tools, Deodorant, and Nail for all brands, channels, and customers.
- Own the translation of brand, category, and commercial priorities into clear customer go-to-market plans, activation strategies, promotional calendars, and execution standards.
- Serve as the primary Trade Marketing voice of the customer, ensuring retailer, shopper, and Sales Team needs are represented in strategic planning, innovation, and commercialization decisions.
- Lead cross-functional relationships and operating rhythms across Sales, Brand Marketing, Innovation, Category Management, Finance, Demand Planning, Operations, and Leadership to align priorities, resolve risks, and deliver flawless execution in market.
- Lead new product development commercialization from early-stage planning and forecasting through assortment recommendations, customer sell-in, launch readiness, in-market launch, and post-launch optimization.
- Partner with Sales and Demand Planning to develop accurate NPD forecasts, identify assumptions and risks, and refine demand plans based on customer commitments, timing, distribution, and performance signals.
- Collaborate with Go-to-Market (GTM) Marketing Team to develop customized and amplified customer activation plans, including omnichannel programs, retailer-specific marketing, digital and influencer amplification, merchandising, displays, and point-of-sale materials.
- Own customer sell-in stories, presentations, and fact-based recommendations that connect brand strategy, category trends, shopper insights, competitive activity, and customer-specific opportunities.
- Ensure national programs are executable at the customer level by defining requirements, timelines, owners, dependencies, and measures of success across online and offline touchpoints.
- Partner with Sales and cross-functional teams to optimize assortment, in-store visibility, merchandising, promotional activity, and display execution, including performance reporting and recommendations for improvement.
- Monitor business and activation performance, synthesize insights, and recommend actions to improve sales, profitability, distribution, execution quality, and return on investment.
- Anticipate portfolio and execution risks, escalate decisions when needed, and drive accountability against critical customer and launch milestones.
- Lead, coach, and develop team to establish clear priorities, strengthen functional capability, and foster a collaborative, high-performing team culture.
- Manage multiple brands, categories, customers, and timelines with strong project management, communication, and stakeholder influence.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 7+ years of progressive experience in Trade Marketing, Customer Marketing, Sales, Category Management, Brand Marketing, or a related commercial function; Beauty or Personal Care experience preferred.
- Demonstrated experience leading cross-functional commercialization, customer planning, and new product launches from forecast development through in-market execution.
- People leadership experience, with a proven ability to coach, develop, and set priorities for direct reports.
- Strong understanding of the U.S. retail landscape, shopper marketing, category dynamics, omnichannel execution, and customer-specific activation.
- Ability to translate strategy and insights into clear commercial plans, compelling selling stories, and executable customer programs.
- Strong analytical, financial, project management, communication, and presentation skills.
- Proven ability to influence senior stakeholders, navigate ambiguity, manage competing priorities, and drive accountability in a fast-paced environment.
- Proficiency in Microsoft Office Suite; experience with syndicated data, customer data, forecasting, and business intelligence tools is a plus.
Preferred Experience
- Experience working across major U.S. retailers and e-commerce customers, including mass, drug, specialty, grocery, and pure-play channels.
- Background in Color Cosmetics, Beauty Tools, Deodorant, Nail, or adjacent Beauty and Personal Care categories.
- Experience developing retailer-specific omnichannel, digital, influencer, merchandising, display, and point-of-sale programs.
- Experience managing a multi-brand, multi-category portfolio and leading complex cross-functional launch plans.
#LI-CH2 #LI-Hybrid Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.#LI-
The base pay range for this position is $130,000 - $150,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.
Applicant Privacy Notice
Privacy policy – Revlon
