The posting
Founded in Florence in 1860, Panerai forged its reputation by developing precision instruments and professional watches for the Royal Italian Navy, renowned for their reliability and functional design. Rooted in performance, purpose, and precision, the Maison embraces its heritage while pushing the boundaries of innovation, combining Italian design with Swiss expertise. Today, Panerai continues to create tool watches that serve as trusted companions for every adventure, even in the most demanding environments.
Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.
Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.
OPERATIONS & MARKETING MANAGER
The ideal candidate is a strategic, entrepreneurial, and commercially minded professional with a passion for luxury, client engagement, and business development. You will drive Marketing & Communications, Sales Operations, Boutique Management, and Retailer Go-to-Market initiatives across Latin America, strengthening brand desirability, retail performance, client experience, and revenue growth through impactful, data-driven initiatives.
Reporting to the Brand Director, you will partner closely with the Commercial Manager and wider team across E-commerce, Wholesale, Boutique Operations, Marketing, and Events, while managing and developing one direct report.
MAIN RESPONSIBILITIES
Strategic planning & Reporting
- Act as a local expert by developing a deep understanding of the market: local trends/practices/initiatives/events from competition to be shared with Management.
- In close collaboration with team and HQ, define the medium- and short-term marketing and communication priorities and convert them into a yearly business plan and monthly action plan leveraging all components under marketing and communication.
- Define and localize the Maison's brand narrative for Latin America, adapting HQ guidelines for product launches and messaging.
- Build partnerships across different industries for high-visibility placements and manage local brand reputation.
- Develop and present annual marketing plan ensuring strategic budget planning and alignment with Business Objectives.
- Oversee integrated both paid and organic media strategies (digital, print, social, OOH/DOOH) for brand building and performance, directing agency partnerships.
E-commerce & CRM
- Manage the local e-commerce platform, ensuring accurate product content, pricing, imagery, and availability.
- Coordinate digital campaigns and newsletters with HQ and agency partners, using analytics and KPIs to drive traffic, engagement, conversion, and sales.
- Own the Latin America CRM strategy in partnership with commercial team and HQ, championing a client-centric mindset and designing personalized client journeys.
- Support B2C initiatives, clienteling, gifting, and post-purchase engagement to strengthen client retention and acquisition.
- Maintain CRM data and identify opportunities to engage dormant clients, celebrate key client moments, and grow the Panerai client portfolio.
- Monitor performance and provide actionable insights to improve CRM and e-commerce results.
Sales, Distribution & Retailization
- Support LATAM sales objectives through order management, product allocation, replenishment, stock optimization, and supply planning.
- Partner with Supply Chain and Sales to ensure appropriate stock levels and strategic product allocation based on performance and commercial opportunities.
- Analyze sell-in, sell-out, stock, model stock, and retailization KPIs, providing regular reporting and recommendations.
- Maintain close relationships with retailers and external boutiques, conducting business reviews, market visits, and sales/product training.
- Develop sales performance reporting and identify actions to improve productivity and achieve targets.
Boutique Operations
- Drive boutique performance through commercial actions focused on sell-out, LFL productivity, client acquisition, and retention.
- Conduct monthly digital meetings and quarterly boutique visits to review performance, model stock, strap assortment, retailization, and training needs.
- Strengthen VIC engagement through personalized clienteling initiatives, gifting, and services.
- Support local digital and media initiatives, activation calendars, and product communication to increase boutique visibility and traffic.
Event Coordination
- Define the strategic vision for the B2C activation calendar (approx. 50 annually) with built-in ROI measurement in collaboration with HQ, Marketing, VM, suppliers, retailers, and boutiques.
- Manage event execution, including layouts, invitations, RSVP, gifting, décor, setup, and operational requirements.
- Track attendance, sales, and performance KPIs, delivering post-event reports and recommendations.
- Ensure events follow HQ guidelines while maximizing commercial impact and ROI.
A&P Budget & Co-op Marketing
- Manage and track the Marketing & Communication budget, including forecasting, invoices, accruals, and monthly reporting.
- Partner with Finance and Marketing to optimize spending, control cost-to-revenue, and maximize ROI.
- Lead the Co-op Program with wholesale partners across digital, OOH, CRM, events, and advertising initiatives.
- Implement digital toolkits and marketing initiatives to increase brand visibility and support partner growth.
Qualifications & Experience
- 5–10 years of progressive experience across marketing, communications, retail and sales operations, ideally within luxury, premium retail, or hospitality.
- Strong understanding of luxury clients, brand positioning, client experience, and Latin American market dynamics.
- Proven experience managing A&P budgets, optimizing investments, and measuring ROI.
- Strong commercial acumen, with the ability to connect marketing initiatives, retail performance, client engagement, and sales results.
- Experience in CRM, clienteling, e-commerce, and omnichannel marketing, with a strong focus on acquisition, engagement, and retention.
- Strong analytical skills and experience translating sales, client, and marketing data into actionable business recommendations.
- Excellent communication, presentation, and negotiation skills, with the ability to influence internal teams, HQ, retailers, agencies, and external partners.
- Strategic, creative, hands-on, and entrepreneurial mindset, comfortable balancing long-term priorities with day-to-day execution.
- Proven ability to manage multiple projects, events, activations, and stakeholders simultaneously in a fast-paced environment.
- Proficiency with relevant CRM, business intelligence, and marketing platforms such as Salesforce, Looker, and SAP.
- Fluent English, Spanish, and Portuguese required; French or Italian is a strong asset. Willingness to travel across the region.
Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.
We Offer
Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.
At Richemont, We Craft the Future!
Salary will be determined based on relevant skills and experience.
