Paid Search Growth Marketing Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

Responsibilities

• Build, manage, and scale paid search campaigns across platforms such as Google Ads, Microsoft Ads, and YouTube for clients across either B2C, B2B, or D2C industries
• Develop and execute strategies to drive efficient customer acquisition and revenue growth
• Conduct keyword research, campaign structuring, and audience targeting
• Optimize campaigns for performance metrics including CPA, ROAS, and LTV
• Continuously test and iterate on bidding strategies, ad copy, and landing pages
• Partner with creative, CRO, and analytics teams to improve conversion rates and overall performance
• Analyze performance data and provide actionable insights and recommendations
• Identify opportunities to expand into new channels, formats, or markets

Requirements

• Strong experience managing and scaling paid search campaigns
• Experience working in early-stage startup environments and/or established companies
• Proven ability to drive measurable growth and improve efficiency at scale
• Deep understanding of paid search platforms (Google Ads, Microsoft Ads) and best practices
• Ability to operate both strategically and hands-on
• Strong analytical skills and comfort working with performance data
• Experience collaborating cross-functionally with marketing, product, and analytics teams
• Comfort working across different industries and business models

Nice to Have

• Experience with Performance Max, Shopping, or YouTube campaigns
• Familiarity with attribution models and incrementality testing
• Experience in high-growth startup environments
• Experience supporting both strategic planning and hands-on execution