Paid Search Marketing Consultant (Fintech)

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About The Role

Responsibilities

• Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing.
• Drive efficient volume against growth targets, with a focus on improving cost per acquisition or cost per funded account.
• Design and run rigorous incrementality tests, including geo-based experiments and holdout methodology, to evaluate channel and campaign contribution.
• Partner with data science and analytics teams on measurement that goes beyond standard conversion tracking.
• Take channels or campaign types from zero to one, with a clear approach to testing, validating, and scaling over a 6 to 12 week horizon.
• Set expectations and success criteria before launching new initiatives, then run them end to end.
• Continuously optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene.
• Manage significant monthly budgets with clear pacing discipline and forecasting.
• Translate performance data into clear, actionable recommendations for internal stakeholders and senior leadership.
• Collaborate with paid social, programmatic, and lifecycle counterparts to align strategy and pacing across channels.
• Navigate compliance and legal review processes on ad copy and landing pages in regulated categories.

Requirements

• Senior manager level or above, with substantial hands-on paid search experience.
• Fintech experience required. Equivalent experience in another regulated, high-consideration financial services vertical (lending, banking, credit, or insurance) considered in exceptional cases.
• Experience managing mid six figures per month in paid search spend, in an environment with the creative, compliance, and testing rigor of a mid-market or enterprise account, rather than primarily SMB-scale accounts.
• Proven track record taking a channel from zero to one, including setting up rigorous testing and validation frameworks.
• Strong experimentation background, including working with data science on incrementality studies such as geo-experiments, not just standard A/B testing.
• Comfortable owning a channel independently in a fast-moving, evolving organization.
• Strong analytical skills, with the ability to turn performance data into recommendations senior stakeholders can act on.
• Experience in considered-purchase, high-value consumer categories where the conversion event sits well past the click.

Tools & Platforms

• Google Ads and Microsoft Advertising (Bing), including Performance Max and Shopping where relevant.
• Search management and bid platforms such as Skai (Kenshoo), Marin, or equivalent.
• Incrementality and measurement platforms such as Haus, Measured, or in-house geo-testing frameworks.
• Analytics and BI tools including GA4, Looker, Tableau, or Mode, plus SQL for pulling your own data.
• Google Tag Manager and conversion tracking implementation.

Why Right Side Up