Lifecycle Marketing Consultant

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About The Role

Responsibilities

• Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)
• Build and optimize email, SMS, and in-app messaging programs
• Design and implement automated journeys, triggers, and segmentation strategies
• Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives
• Analyze campaign performance and continuously optimize based on engagement and revenue metrics
• Create and manage campaign calendars and testing roadmaps
• Ensure data integrity and proper tracking across lifecycle channels
• Translate insights into actionable recommendations to improve customer lifetime value

Requirements

• Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C
• Experience building and scaling lifecycle programs across multiple channels
• Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)
• Experience with segmentation, personalization, and automation best practices
• Ability to analyze performance data and translate insights into action
• Strong collaboration and communication skills
• Comfort working across different industries, products, and customer journeys

Nice to Have

• Experience with SMS or push notification channels
• Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)
• Experience in high-growth startup environments
• Experience supporting both strategic planning and hands-on execution