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Media Buying Specialist

Riseup Labs190 open roles

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Your applicationOpen nowMedia Buying SpecialistRiseup Labs
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The clock on this job

Early applications get read.

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Share of postings closed within
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  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 4 days ago

The posting

Role Overview The Media Buying Specialist will lead the planning, execution, optimization, and reporting of paid digital advertising campaigns. This role is responsible for driving high-quality enrolment enquiries through strategic media buying across platforms including Google, Facebook, Instagram, YouTube, and TikTok.

Responsibilities • Plan, launch, and manage paid advertising campaigns across multiple digital platforms • Develop audience targeting strategies based on demographics, interests, geography, and behavior • Monitor and optimize campaigns daily to improve performance and cost efficiency • Conduct A/B testing on creatives, headlines, landing pages, and calls-to-action • Manage campaign budgets, bidding strategies, and spend pacing • Set up and monitor conversion tracking, pixels, and analytics tools • Collaborate with creative and content teams to develop high-performing ad assets • Analyze campaign data and prepare weekly/monthly performance reports • Provide recommendations to improve lead quality, conversion rates, and return on ad spend • Stay updated with platform algorithm changes, trends, and advertising best practices • Coordinate closely with the call center and social media teams to align campaign messaging and lead flow

Qualifications • Proven experience in media buying and paid digital advertising • Hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, and TikTok Ads • Strong understanding of conversion tracking, analytics, and campaign optimization • Ability to analyze data and make performance-driven decisions • Experience managing lead generation or education-related campaigns is preferred • Familiarity with CRM systems, landing page optimization, and retargeting strategies • Excellent communication and reporting skills • Strong organizational and time management abilities • Ability to manage multiple campaigns simultaneously under deadlines • Creative thinking with strong problem-solving capabilities

Workplace:

  • Remote

Work-Time:

  • 09.00 AM -06.00 PM (BDT) (10.00 AM- 07.00 PM (PKT))

Salary:

  • Negotiable (Based on experience and skills).

Compensation & Other Benefits: (Applicable for International Employees Only)

  • Annual Performance Evaluation and Increment.
  • Weekly 2 Holidays.
  • General Leave: 10 days.
  • Public Holidays as per Client Holiday Calendar.

The Application Process:

  • Telephone Round.
  • Interview with the Client, Business Development Team Lead & Talent Acquisition Team
  • Job Offer.

N.B.: Only shortlisted candidates will be communicated in the recruitment process.

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