The posting
Role Overview The Media Buying Specialist will lead the planning, execution, optimization, and reporting of paid digital advertising campaigns. This role is responsible for driving high-quality enrolment enquiries through strategic media buying across platforms including Google, Facebook, Instagram, YouTube, and TikTok.
Responsibilities • Plan, launch, and manage paid advertising campaigns across multiple digital platforms • Develop audience targeting strategies based on demographics, interests, geography, and behavior • Monitor and optimize campaigns daily to improve performance and cost efficiency • Conduct A/B testing on creatives, headlines, landing pages, and calls-to-action • Manage campaign budgets, bidding strategies, and spend pacing • Set up and monitor conversion tracking, pixels, and analytics tools • Collaborate with creative and content teams to develop high-performing ad assets • Analyze campaign data and prepare weekly/monthly performance reports • Provide recommendations to improve lead quality, conversion rates, and return on ad spend • Stay updated with platform algorithm changes, trends, and advertising best practices • Coordinate closely with the call center and social media teams to align campaign messaging and lead flow
Qualifications • Proven experience in media buying and paid digital advertising • Hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, and TikTok Ads • Strong understanding of conversion tracking, analytics, and campaign optimization • Ability to analyze data and make performance-driven decisions • Experience managing lead generation or education-related campaigns is preferred • Familiarity with CRM systems, landing page optimization, and retargeting strategies • Excellent communication and reporting skills • Strong organizational and time management abilities • Ability to manage multiple campaigns simultaneously under deadlines • Creative thinking with strong problem-solving capabilities
Workplace:
- Remote
Work-Time:
- 09.00 AM -06.00 PM (BDT) (10.00 AM- 07.00 PM (PKT))
Salary:
- Negotiable (Based on experience and skills).
Compensation & Other Benefits: (Applicable for International Employees Only)
- Annual Performance Evaluation and Increment.
- Weekly 2 Holidays.
- General Leave: 10 days.
- Public Holidays as per Client Holiday Calendar.
The Application Process:
- Telephone Round.
- Interview with the Client, Business Development Team Lead & Talent Acquisition Team
- Job Offer.
N.B.: Only shortlisted candidates will be communicated in the recruitment process.



