The posting
At Arbon Equipment, a Rite-Hite Company, your work makes an impact. We deliver industry-leading solutions that keep workplaces safe, productive, and efficient. When you join Arbon Equipment, you’re not just selling or servicing equipment – you’re building trusted partnerships with customers and growing your career with a company backed by the strength of Rite-Hite’s global innovation.
Primary Purpose & Scope
The Vice President, Commercial Strategy serves as the enterprise leader responsible for accelerating adoption of Rite-Hite's strategic products, solutions, and growth initiatives across all sales channels and geographic regions. This role develops and executes enterprise strategies that increase product penetration, strengthen commercial capability, and improve customer outcomes by aligning product priorities, market opportunities, and sales execution with the organization's long-term growth strategy.
Reporting to the Executive Vice President, Global Sales, the Vice President, Commercial Strategy leads a team of experts such as Solutions Architects, Allied and Digital Leaders and Industry Experts while partnering closely with Regional Sales Leaders, Enterprise & Major Accounts, New Construction, Channel Sales, Inside Sales, Marketing, Product Management, Engineering, Finance, Service & Distribution Excellence, and Business Units. The role serves as the primary commercial bridge between the business units and the field organization, ensuring product strategies translate into measurable commercial success while providing market insights that influence future product, service, and solution development.
This is a hybrid role out of our Milwaukee, Wisconsin global headquarters.
Values and Culture Expectations
All employees are expected to consistently demonstrate Rite-Hite’s Values in Action. These values shape the way we work together and how we serve our customers. This includes modeling company values in daily interactions, decision-making, and how work is accomplished. Employees are expected to contribute to a culture of accountability, collaboration, and respect.
Essential Duties & Responsibilities
Safety Responsibilities:
- Support and promote a culture of safety.
- Follow all Company and OSHA safety policies and procedures.
- Proper use of required personal protective equipment (PPE)
- Report hazards, near misses and incidents promptly
Job Responsibilities:
- Develop and execute the enterprise product penetration strategy to accelerate adoption of strategic products, solutions, and commercial initiatives that drive profitable growth across all markets and customer segments.
- Partner with Business Units to align commercial priorities with product roadmaps, ensuring field strategies support enterprise growth objectives while providing customer and market insights that influence future product innovation and portfolio investment.
- Lead and develop a high-performing team of experts such as Solutions Architects, Digital, Allied, and Industry leaders by establishing clear expectations, strengthening consultative selling capabilities, and building organizational expertise that enables scalable commercial execution.
- Establish enterprise go-to-market strategies for strategic product launches by partnering with Product Management, Marketing, Regional Sales Leadership, Enterprise Accounts, Inside Sales, and Channel Sales to ensure coordinated execution and rapid market adoption.
- Collaborate with Regional Sales Leaders to identify market opportunities, improve product mix, and increase penetration within existing customers while supporting regional business priorities and commercial objectives.
- Serve as the commercial subject matter expert for strategic products and solutions by providing sales leadership, executive customer engagement, competitive positioning, and complex opportunity support for high-value customer initiatives.
- Identify emerging market trends, customer challenges, competitive activity, and technology advancements that influence commercial strategy, product development, customer experience, and long-term business growth.
- Partner with Marketing and Sales Enablement to develop value propositions, sales tools, training programs, customer messaging, and commercialization strategies that improve sales effectiveness and customer adoption.
- Establish performance metrics, reporting, and business reviews that measure product penetration, commercial effectiveness, customer adoption, and return on strategic investments while identifying opportunities for continuous improvement.
- Champion enterprise adoption of new technologies, commercial tools, and innovative selling approaches that improve customer engagement, simplify sales execution, and enhance organizational capability.
- Build strong partnerships with Engineering, Product Management, Operations, Finance, Service, and Business Unit leadership to ensure commercial strategies remain aligned with organizational priorities and customer expectations.
- Develop organizational capability by coaching commercial leaders, identifying high-potential talent, strengthening succession pipelines, and fostering a culture of learning, innovation, collaboration, and accountability.
- Represent the voice of the customer by translating market feedback into actionable recommendations that strengthen Rite-Hite's product portfolio, customer experience, and competitive differentiation.
Minimum Job Requirements
Education & Experience
- Bachelor's degree in Business, Marketing, Engineering, Sales, or a related discipline or an equivalent combination of education and experience.
- Minimum of 10 years of progressive commercial leadership experience supporting product commercialization, strategic sales, product management, or business development.
- Demonstrated success leading enterprise growth initiatives that increased product adoption, revenue, and customer value.
- Experience leading cross-functional teams within complex matrixed organizations.
Knowledge/Skills/Abilities
- Commercial strategy development
- Product commercialization
- Go-to-market planning
- Executive customer engagement
- Strategic influence without direct authority
- Strong financial and business acumen
- Executive communication and presentation skills
- Organizational leadership and talent development
- Data-driven decision making and strong analytical skills
- Change leadership
- Innovation management
- Cross-functional collaboration
Preferred Job Requirements
Education & Experience
- Master's degree in Business Administration, Marketing, Engineering, or related discipline.
- Experience within industrial manufacturing, engineered products, construction products, or industrial distribution.
- Experience leading enterprise commercialization or growth transformation initiatives.
Knowledge/Skills/Abilities
- Strong understanding of product lifecycle management, customer experience strategy, value-based selling, and commercial excellence.
- Experience implementing CRM, analytics, and sales enablement platforms.
- Demonstrated ability to influence product strategy through customer insights and market intelligence.
Role Specific Compliance Requirements
- Valid driver's license with the ability to travel extensively (approximately 50%).
- Ability to meet customer site access, safety, and security requirements.
- Ability to work flexible hours as business needs require.
- Ability to maintain confidentiality and exercise sound judgment when handling sensitive business information.
- Ability to pass pre-employment checks.
- Eligibility to work in the United States
Work Location, Schedule and Environment
- Work Location: Milwaukee, Wi
- Work Environment: Office; frequent travel to customer locations, sales offices and company facilities is required. May require extended periods of travel, overnight stays and participation in meetings outside normal business hours as necessary.
Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel may be required.
Disclaimer: All responsibilities and requirements are subject to possible modifications to reasonably accommodate individuals with disabilities.
This Job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job. This job description is subject to change, and the employer retains the right to change or modify the duties of this job at any time.
What We Offer
At Arbon Equipment – A Rite-Hite Company, we take care of our people – because when you’re supported, you can do your best work. Our benefits are designed to support your health, your future and your life outside of work:
- Health & Well-being: Comprehensive medical, dental, and vision coverage, plus life and disability insurance. A robust well-being program with an opportunity to receive an extra day off and more.
- Financial Security: A strong retirement savings program with 401(k), company match, and profit sharing.
- Time for You: Paid holidays, vacation time, and personal/sick days each year.
Join us and build a career where you’re supported – at work and beyond.
Rite-Hite is proud to be an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under federal, state, or local law. In accordance with VEVRAA, we are committed to providing equal employment opportunities for protected veterans. We are also committed to maintaining a drug-free workplace for the safety of our employees and customers.
