Lead Copywriter, Creative Studio

About Rivian Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. Role Summary The Creative Studio defines and delivers Rivian’s visual and narrative identity. We are looking for a Lead Copywriter to shape how Rivian shows up in the world—from the strategic idea and narrative system through the final line of copy. This role brings a strong point of view to brand voice, campaign thinking, and customer storytelling, while translating strategy, product truth, and customer insight into clear, distinctive, emotionally resonant creative work. You will lead copy direction across priority initiatives and partner closely with art directors, designers, creative leads, strategists, producers, product marketers, communications partners, and subject matter experts. You will help define the narrative approach, guide work across the customer journey, and ensure ideas are expressed with consistency, clarity, and craft. From campaign platforms and messaging systems to editorial stories, email, social, retail, content, and experiential work, you will connect Rivian’s mission and products to the people we want to reach. You are a generous creative partner who can move fluidly between big-picture concepting, strategic problem-solving, and precise execution—and who helps elevate the work of the team around you. Responsibilities Own copy and narrative direction for high-priority integrated campaigns, launches, and brand initiatives from brief through delivery. Develop creative concepts, campaign platforms, messaging architectures, headlines, taglines, product stories, and other customer-facing copy across channels. Establish and evolve voice, tone, and messaging principles that create a connected customer experience and strengthen Rivian’s brand distinctiveness. Partner with art directors, designers, creative leads, strategists, producers, and cross-functional stakeholders to turn briefs into compelling, strategically grounded work. Translate Rivian’s mission, products, technology, and customer experience into language that is clear, inviting, differentiated, and on-brand. Write and oversee writing across a range of formats and audiences, including website, email, newsletters, social, retail, CRM, film and video, experiential, and launch materials. Lead the extension of creative ideas across touchpoints, balancing consistency with the needs of each audience, channel, and moment. Influence briefs, creative approaches, and go-to-market narratives by bringing a clear perspective on the customer, the product, and the business challenge. Research unfamiliar subjects, work closely with subject matter experts, and build deep product understanding to communicate with accuracy and confidence. Present creative thinking to senior stakeholders, articulate the rationale behind the work, respond constructively to feedback, and advocate for ideas that improve clarity and impact. Set a high bar for writing craft and creative quality; provide thoughtful feedback that helps strengthen the work of creative partners and less-experienced writers. Help mentor and develop copywriting talent through collaboration, critique, coaching, and knowledge sharing. Organize multiple assignments, timelines, and feedback streams while maintaining strong judgment, attention to detail, and momentum in a fast-paced environment. Qualifications 7+ years of experience in copywriting, brand writing, advertising, editorial, content design, or a related creative discipline; experience in an agency or in-house creative studio environment preferred. A strong portfolio demonstrating strategic concept development, campaign leadership, brand voice, messaging systems, and polished execution across multiple formats and channels. Exceptional writing and editing skills, with the ability to make complex subjects clear, engaging, and emotionally resonant. Strong conceptual and strategic thinker who can develop a range of ideas, connect creative decisions to broader objectives, and bring a clear point of view to the work. Demonstrated ability to lead copy direction across integrated, cross-functional initiatives from early strategy through final production. Collaborative, trusted partner who is comfortable influencing designers and creative teams, as well as product, marketing, communications, legal, and other cross-functional stakeholders. Comfortable moving between high-level creative development, messaging architecture, and detail-oriented production copy. Experience giving clear, actionable creative feedback and helping others do their best work. Relentlessly curious, proactive, and willing to dig beneath the surface to understand the customer, the product, and the problem. Comfortable with ambiguity, shifting priorities, and multiple deadlines in a fast-paced, evolving environment. Strong briefing, presentation, communication, time-management, and organizational skills. Able to give and receive feedback with candor, empathy, and a focus on making the work—and the team—better. Experience with automotive, mobility, technology, sustainability, or mission-driven brands is a plus. Pay Disclosure The salary range for this role is $101,000 to $133,760 for Irvine, California based applicants, and $109,700 to $145,320 for New York based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs. The successful candidate may be eligible for annual performance bonus and equity awards. We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com. You can apply for this role through careers.rivian.com (or through internal-careers-rivian.icims.com if you are a current employee). This job is not expected to be closed any sooner than 9/18/26. Equal Opportunity Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law. Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at [email protected]. Candidate Data Privacy and Technology Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law. Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services. Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions. How We Use AI in Our Hiring Process: To ensure transparency, we want candidates to know that Rivian uses iCIMS Talent Cloud Artificial Intelligence (TCAI) and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key requirements for each role. AI does not make hiring decisions: Qualified candidate applications are reviewed by a member of our team, and all decisions throughout the process are made by humans. We use AI to support efficiency and consistency, not to replace human judgment. We are committed to a fair, thoughtful, and equitable experience for every candidate. Participation in AI profile matching is entirely voluntary. If you prefer that your profile not be used in this process, you can opt out at any time. Opting out means your profile will be excluded from automated matching and will not be surfaced for additional roles through this system. Your current application remains active and will not be affected in any way. Please note that we are currently not accepting applications from third party application services.

Own copy and narrative direction for high-priority integrated campaigns, launches, and brand initiatives from brief through delivery. Develop creative concepts, campaign platforms, messaging architectures, headlines, taglines, product stories, and other customer-facing copy across channels. Establish and evolve voice, tone, and messaging principles that create a connected customer experience and strengthen Rivian’s brand distinctiveness. Partner with art directors, designers, creative leads, strategists, producers, and cross-functional stakeholders to turn briefs into compelling, strategically grounded work. Translate Rivian’s mission, products, technology, and customer experience into language that is clear, inviting, differentiated, and on-brand. Write and oversee writing across a range of formats and audiences, including website, email, newsletters, social, retail, CRM, film and video, experiential, and launch materials. Lead the extension of creative ideas across touchpoints, balancing consistency with the needs of each audience, channel, and moment. Influence briefs, creative approaches, and go-to-market narratives by bringing a clear perspective on the customer, the product, and the business challenge. Research unfamiliar subjects, work closely with subject matter experts, and build deep product understanding to communicate with accuracy and confidence. Present creative thinking to senior stakeholders, articulate the rationale behind the work, respond constructively to feedback, and advocate for ideas that improve clarity and impact. Set a high bar for writing craft and creative quality; provide thoughtful feedback that helps strengthen the work of creative partners and less-experienced writers. Help mentor and develop copywriting talent through collaboration, critique, coaching, and knowledge sharing. Organize multiple assignments, timelines, and feedback streams while maintaining strong judgment, attention to detail, and momentum in a fast-paced environment.

7+ years of experience in copywriting, brand writing, advertising, editorial, content design, or a related creative discipline; experience in an agency or in-house creative studio environment preferred. A strong portfolio demonstrating strategic concept development, campaign leadership, brand voice, messaging systems, and polished execution across multiple formats and channels. Exceptional writing and editing skills, with the ability to make complex subjects clear, engaging, and emotionally resonant. Strong conceptual and strategic thinker who can develop a range of ideas, connect creative decisions to broader objectives, and bring a clear point of view to the work. Demonstrated ability to lead copy direction across integrated, cross-functional initiatives from early strategy through final production. Collaborative, trusted partner who is comfortable influencing designers and creative teams, as well as product, marketing, communications, legal, and other cross-functional stakeholders. Comfortable moving between high-level creative development, messaging architecture, and detail-oriented production copy. Experience giving clear, actionable creative feedback and helping others do their best work. Relentlessly curious, proactive, and willing to dig beneath the surface to understand the customer, the product, and the problem. Comfortable with ambiguity, shifting priorities, and multiple deadlines in a fast-paced, evolving environment. Strong briefing, presentation, communication, time-management, and organizational skills. Able to give and receive feedback with candor, empathy, and a focus on making the work—and the team—better. Experience with automotive, mobility, technology, sustainability, or mission-driven brands is a plus.