The posting
About the Role at RobCo
RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.
The Role
RobCo goes to market across three streams: Alfie (our emerging, headline-making Physical AI product), Embedded Robotics, and Integrated Solutions. This role owns product marketing for the latter two — together the backbone of RobCo's current business. Embedded Robotics is our single largest source of net-new revenue today; Integrated Solutions is our large-deal, high-touch offering, often but not exclusively delivered together with partners.
This is a depth role. You'll get genuinely close to customers and verticals - automotive, food & beverage, electronics, plastics, and more - and turn that understanding into the content and enablement material that helps Sales (and our partners) actually close. RobCo already has a growing library of real deployments with measurable results; a large part of this role is turning that raw material into whitepapers, case studies, and video content people actually use.
Longer term, you'll help lay the groundwork for RobCoMMUNITY - the network of engaged customers and champions we're building across Embedded and Integrated. Finding and nurturing the customers willing to go public with their story is as much a part of this role as writing the story itself.
Your Responsibilities
1. Sales Enablement for Embedded Robotics & Integrated Solutions
- Own enablement materials — pitch decks, battlecards, objection handling — for both streams.
- Integrated Solutions skews heavily toward partner-led deals — build materials that equip our partner network, not just our direct sellers.
2. Customer & Vertical Understanding
- Build and maintain vertical-specific messaging and use-case libraries — automotive, food & beverage, electronics, plastics, and beyond.
- Talk regularly to customers, Sales, and Solutions Engineering so messaging stays grounded in what's actually being deployed, not just what's on the roadmap.
3. Content Creation, at Volume
- Own whitepapers, case studies, and video content end-to-end — turning real deployments into content Sales can actually use in a deal.
- Keep the case study and reference library current as new proof points land — this is a living library, not a one-time project.
4. RobCoMMUNITY (Long-Term)
- Help lay the groundwork for RobCoMMUNITY across our customer landscape.
- Identify and nurture reference customers willing to go public - case studies, testimonials, events.
We're Looking For Someone Who Has
- 3–5 years in Product Marketing, Content Marketing, or Customer Marketing - B2B; industrial or technical experience is a strong plus.
- Strong, proven writing skills - comfortable owning a whitepaper or case study from a rough customer conversation through to a finished, polished piece.
- Genuine curiosity about customers - comfortable interviewing a customer and turning their story into content that sells.
- Organized to keep a growing content library current - this role is as much about maintenance as creation.
- Fluent in English; German is a strong plus.
Nice-to-Have
- Experience in industrial, manufacturing, robotics, or adjacent B2B tech.
- Experience supporting sales motions.
- Video content coordination experience.
- Familiarity with content workflows.
Why Join RobCo
The category of Autonomous Industrial Robotics is being defined right now, and our partner ecosystem is one of the key levers for how we scale across Europe and into the US. As the first person in this function, you will have a rare combination of strategic ownership and direct impact - building something from scratch that will matter at company scale.
- Own a function end-to-end from day one, with direct access to senior leadership
- Work at the intersection of Marketing, Sales, and Partnerships in a company at a category-defining moment
- Wellpass membership (7,200+ studios across Germany), regular team events, and a team that takes both the work and the culture seriously
- Flexible working hours, a modern office, and - depending on the role - the option to work from home.
- Regular team events - from relaxed beer & pizza nights on the rooftop terrace to shared experiences on ski trips or at Oktoberfest.
About RobCo
Founded in Munich in 2020, RobCo leads the transition toward fully Autonomous Industrial Robotics. Our mission is to deploy RobCo in every factory - solving the industrial labor shortage through end-to-end robotics that just works. Powered by Physical AI, our solutions combine a scalable modular hardware architecture with intelligent software that adapts to your use case, improves over time, and requires zero upfront investment through our Robotics-as-a-Service (RaaS) model.
We solve our customers' most pressing pain points - labor shortage, cost pressure, workplace safety, and national reshoring - across the full spectrum of Autonomous Industrial Robotics. With $160M raised from investors including Lightspeed, Lingotto Innovation, and Sequoia, 200+ people globally, and 2.5M+ operating hours in the field, we are deploying robots in factories across Europe and the United States - with our US operations headquartered in Austin, TX, and our RobCo Bay Area Demo Lab in San Francisco.
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.
