The posting
Join our Marketing team in Bucharest location as our new Digital Performance and Demand Generation Specialist.
Ready to help build sustainable future with us?
In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.
Join us and make a difference!
Your future team:
You will become part of our Marketing team in Bucharest, working closely with the Digital Marketing Manager and another Digital Marketing colleague. As a small and collaborative team, we combine complementary digital expertise to support our regional marketing activities and deliver meaningful results. Your future colleague describes themselves as hardworking, ambitious and reliable, bringing patience and resourcefulness to the team.
While your colleague focuses primarily on website content management (CMS) and e-mail marketing (Marketo), you will take the lead on digital performance, paid media campaigns and demand generation. You will be the digital marketing expert who brings recommendations, challenges existing approaches constructively and drives improvements. Together, you will bring complementary skills and perspectives, supporting each other in delivering impactful digital marketing activities and continuously improving the way we work.
What you will be doing:
As Digital Performance and Demand Generation Specialist, you will drive digital campaigns and lead generation activities across the RBT region. Working closely with the Digital Marketing Manager, internal stakeholders and external media agencies, you will ensure effective campaign execution, optimize performance and contribute to the regional marketing and sales pipeline. The role requires a proactive and forward-thinking digital marketing professional who can independently identify opportunities, challenge existing approaches and translate business objectives into effective digital strategies. Beyond campaign execution, the specialist is expected to bring new ideas, connect different digital marketing activities and continuously identify ways to improve performance, lead quality and the overall customer journey.
Key responsibilities and activities include, but are not limited to:
- Digital Campaign Management: Plan, coordinate and optimize paid, owned and earned digital campaigns, ensuring alignment with regional marketing objectives, target audiences and KPIs.
- Agency & Budget Management: Act as the main contact for external digital media agencies, coordinating campaign briefs, assets, landing pages, performance reviews and media budgets.
- Lead Generation & Conversion: Develop and optimize landing pages, lead capture forms and customer journeys to generate qualified leads and increase conversion rates.
- Email Marketing & Lead Nurturing: Support email marketing and marketing automation activities through Marketo, ensuring consistent communication and effective lead nurturing throughout the customer journey.
- SEO, AEO & Content Optimization: Collaborate with internal stakeholders to improve content visibility and discoverability through SEO and AEO best practices, including search intent, content structure and metadata optimization.
- Campaign Tracking & Analytics: Monitor campaign performance, lead volume, lead quality and media spend, ensuring accurate tracking and reliable reporting.
- Performance Optimization: Analyze campaign results and customer journeys, identify improvement opportunities and recommend data-driven actions to increase engagement, lead conversion and budget efficiency.
- Market & Competitor Insights: Monitor competitor activities, market trends and digital best practices to identify new opportunities for demand generation and campaign improvement.
- Regional Stakeholder Collaboration: Work closely with Digital Marketing, Communications, Branding, Product Management, Technical and Sales teams to ensure campaigns support regional business priorities.
- Continuous Improvement: Identify opportunities to improve marketing processes, automation and technology, while ensuring alignment with ROCKWOOL Group Marketing frameworks, tools and standards.
What you bring:
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field.
- 3–5 years of experience in digital marketing, performance marketing or demand generation, preferably in B2B or technically complex industries.
- Fluent Romanian and English.
- Proven experience planning, executing and optimizing digital campaigns, including managing external agencies, budgets and campaign KPIs.
- Strong knowledge of digital advertising, audience targeting, demand generation, conversion optimization, landing pages, lead capture forms, A/B testing and customer journey optimization.
- Experience with SEO/SEM and content optimization, including an understanding of emerging AEO practices.
- Hands-on experience with digital marketing and analytics tools such as Google Ads, LinkedIn Campaign Manager, Google Analytics 4 and Google Tag Manager.
- Experience with CRM and marketing automation platforms, preferably Marketo, as well as reporting tools such as Looker Studio or Excel. Willingness to learn new tools.
- Good understanding of lead management, lead qualification, nurturing, sales handover and marketing's contribution to the sales pipeline.
- Ability to work independently and manage multiple priorities, build strong working relationships and communicate clearly across teams.
If you recognize yourself in this profile and challenge, we kindly invite you to apply with CV written in English.
What we offer:
- 13th month
- Benefits online monthly budget
- Health and life insurance
- Christmas and Easter bonus
- 25 vacation days
Who we are
At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint.
Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry, and marine & offshore
Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.
Diverse and Inclusive Culture
We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.
At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.
ROCKWOOL is proud to be an Equal Opportunity Employer. We evaluate qualified candidates without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
