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Open nowFirst seen 5 days ago

RQ08221 Information Management Specialist - Senior

Rubicon Path638 open roles

Where
Toronto, ON, Canada
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Your applicationOpen nowRQ08221 Information Management Specialist - SeniorRubicon Path · Toronto, ON, Canada

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Description

ServiceOntario is seeking a web analytics consultant to support Customer Experience platform project and setting up its Google Analytics (GA4) Implementation and Management

  • Lead the implementation and configuration of GA4, ensuring accurate data tracking and reporting.
  • Define custom events, user properties, and dimensions to capture relevant user interactions.
  • Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders- reports tailored to specific business needs, such as user journeys
  • Provide real-time and scheduled reporting for key performance indicators (KPIs)
  • Analyze data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.
  • Generate actionable insights to guide business decisions and improve application performance.
  • Work with product, and development teams to ensure analytics align with business objectives.
  • Present findings and explain GA4 data to non-technical stakeholders.
  • Train internal teams on using GA4 reports and dashboards.
  • Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis
  • Create dashboards that enable program areas to self-serve their analytics data.
  • Conduct A/B and multivariate testing to assess the effectiveness of content, design, and features.
  • Collaborate with UX/UI teams to recommend improvements for website usability and conversion optimization.
  • Collaborate with development teams to ensure accurate data collection through tagging and debugging.
  • Experience using the following tools:Google Analytics 4 (must have) MS Excel Proficiency (must have) Universal Analytics (must have) Looker reports and dashboard (must have) PowerBI dashboard (must have) SQL (good to have)

Analytics and Insights

  • Strong ability to analyze data for actionable insights to inform digital marketing, customer experience, and product strategies.
  • Experience tracking user journeys, conversion funnels, and optimizing web performance.
  • Adept at creating dashboards and automated reports for stakeholders to monitor KPIs.
  • Working closely with product, and IT teams to align GA4 setups with business goals.
  • Experience leveraging web analytics for SEO, SEM, and campaign effectiveness.
  • Effectively communicate complex analytics concepts to non-technical stakeholders.
  • Ability to create compelling narratives and visualizations to share findings.
  • Active listening to understand stakeholders or team needs fully.
  • Prioritize tasks effectively, manage time, and meet project deadlines.
  • Adaptability to manage multiple clients or projects simultaneously.
  • Ensure accuracy in data collection, reporting, and analysis.
  • Proactively identify and rectify discrepancies or anomalies.

Experience and Skill Set Requirements

Technical Skills: 60%

  • Experience in implementing GA4 properties, including setting up data streams, configuring tagging frameworks, and linking to other Google tools (e.g., BigQuery, Google Tag Manager).
  • Proven experience migrating from Universal Analytics to GA4, including retaining historical data and ensuring reporting continuity.
  • Skill in customizing GA4 reports, events, and parameters to meet unique business needs.
  • Collaborate with business in defining information management needs and priorities and develop tracking information management for performance measures.
  • Experience with integrating GA4 data into other platforms, such as Looker Studio, PowerBI for enhanced visualization.
  • Strong ability to analyze data for actionable insights to inform customer experience, and product strategies.
  • Universal Analytics, Google Analytics 4, Looker reports, and PowerBI (must have)
  • MS Excel proficiency to analyze and visualize data (must have)
  • Ability to identify web analytics gaps in the current ServiceOntario applications.
  • Fast experience in reviewing and analyzing current web assets and web analytics reports.
  • Proven experience in recommending best approach to track and optimize the customer experience in the current that meets business needs.
  • Define custom events, user properties, and dimensions to capture relevant user interactions.
  • Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders- reports tailored to specific business needs, such as user journeys
  • Provide real-time and scheduled reporting for key performance indicators (KPIs)
  • Analyzed data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.
  • Generate actionable insights to guide business decisions and improve application performance.
  • Work with product, and development teams to ensure analytics align with business objectives.
  • Present findings and explain GA4 data to non-technical stakeholders.
  • Train internal teams on using GA4 reports and dashboards.
  • Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis
  • Create dashboards that enable program areas to self-serve their analytics data.
  • Conduct A/B and multivariate testing to assess the effectiveness of content, design, and features.
  • Collaborate with UX/UI teams to recommend improvements for website usability and conversion optimization.
  • Collaborate with development teams to ensure accurate data collection through tagging and debugging.

Communication Skills 30%

  • Effectively communicate complex analytics concepts to non-technical stakeholders.
  • Ability to create compelling narratives and visualizations to share findings.
  • Active listening to understand stakeholders or team needs fully.
  • Ensure accuracy in data collection, reporting, and analysis.
  • Proactively identify and rectify discrepancies or anomalies.
  • Work seamlessly with development, and business teams to align goals.
  • Foster productive relationships with cross-functional stakeholders.

Project Management 10%

  • Prioritize tasks effectively, manage time, and meet project deadlines.
  • Adaptability to manage multiple clients or projects simultaneously.

Must Haves:

  • Universal Analytics, Google Analytics 4, Looker reports, and PowerBI
  • MS Excel proficiency to analyze and visualize data
  • Experience in implementing GA4 properties, including setting up data streams, configuring tagging frameworks, and linking to other Google tools (e.g., BigQuery, Google Tag Manager)
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