The posting
We are seeking a Regional Marketing Manager!
Your role
As the Regional Marketing Manager in Finland, you are responsible for creating, leading, overseeing and executing all local marketing activities in Finland by ensuring consistent and well-coordinated communication, aligned with global strategy and broader regional business objectives. In this role, you also play a key part in ensuring the flow of internal information and the implementation of our strategy through active internal communication.
Based on your experience, you have a comprehensive and holistic understanding of marketing, communication and branding. This role operates at both strategic and operational levels and supports Saab’s positioning and business growth in Finland and other European markets by communicating our purpose, values, and offerings in a clear, credible, and distinctive way to all relevant key stakeholders.
You are based in Finland (Tampere or Helsinki) and will work closely with the Finnish team and various European market teams, Business Areas and Group Communication functions, to ensure cohesive and impactful marketing initiatives. This role will require occasional travel within Europe to engage with local teams and markets.
Key Responsibilities
- Develop, implement and execute marketing strategies aligned with the needs and priorities of the Finnish market and other European markets, and with Group Communication objectives and guidelines.
- Ensure relevant communication with customer value and credibility, while contributing to consistent brand appeal across all channels.
- Design, support and execute sales and brand awareness campaigns covering earned, owned and paid media platforms, including performance reporting and media monitoring.
- Produce business- and market-relevant content, including landing pages, articles, press releases, social media, intranet and event materials.
- Manage content production for local events in coordination with all relevant stakeholders and partners, including invitations, event announcements, listings, and other communication materials as required
- Plan and coordinate internal communications, and maintain and develop internal communications channels
- Accountable for monitoring marketing budget allocations, to ensure spending aligns with approved plans and organizational priorities.
Please note that some of the tasks in this position are connected to defence secrecy. A drug test and approved security clearance in accordance with the Finnish Security Clearance Act (726/2014) are required for the selected applicant.
Your profile
To thrive in this role, you are purpose-driven, well-structured and proactive, and can identify and address key drivers of business success. You have an analytical approach and the ability to manage several priorities in a fast-paced and technically demanding environment. You are interested in social and political developments in Europe with focus on Finland, with the ability to adapt messages to different audiences while considering political, geopolitical, cultural, project, and product-specific aspects.
Required skills
- You hold a relevant University degree or equivalent qualifications.
- You bring experience from similar role(s), ideally within an international B2B or B2G company.
- You have a strong track record in external and internal communication at both strategic and operational levels.
- You demonstrate a strong decision-making ability and effective self-management within the assigned mandate.
- You are service-minded and a good team player, and you excel at building and maintaining strong relationships with both internal and external stakeholders.
- You are fluent in Finnish, and you have excellent communication skills in English, both orally and writing. Proficiency in Swedish is also seen as an asset in this role.
If this role sounds like a good fit for you, we encourage you to apply!
What you will be part of
Saab is one of the world's leading defence and security companies, specializing in air, land, and naval defence, civil security, and commercial aerospace. Our everyday work is motivated by a clear target: to keep people and society safe.
Teamwork is our strength. In fact, without it, we wouldn't have come this far. Join us and be part of a friendly, sharp and supportive workforce guided by common goals. But for us, it's more than just reaching our destination. It's about how we navigate the path together; with respect, thoughtfulness and always a bit of fun. Welcome to a workplace where your voice will be heard and where you feel safe to be your true self.
On top of joining a team of highly talented professionals and fun people, we offer a wide range of employee benefits, including a lunch benefit, exercise and culture benefit, leisure-time accident insurance, an employee share matching program, and support for your daily commute through public transport benefits or parking options.
We value work-life balance and offer flexible working hours and the possibility to work remotely 1-2 days per week when business needs allow.
We hope to welcome you to the team in January 2027 or as soon as possible. We understand that candidates have different notice periods and circumstances, so we are happy to discuss a start date that works for both sides.
Interested?
Take your chance to build your future career at Saab by submitting your CV and application via Saab Careers already now!
Kindly observe that this is an ongoing recruitment process and that we might start interviews before the closing date of the advertisement.
For further information regarding the position, please contact Emma Paavonen, Chief of Staff, +358 44 590 0232, available at the following times:
- Fri 13 Nov, 10:00-11:30
- Mon 16 Nov, 13:00-16:00
- Fri 20 Nov, 14:00-16:00
- Mon 23 Nov, 9:00-11:00
One of the greatest aspects of working with us is the diverse range of career paths we offer, along with varied and challenging job tasks. The world is constantly evolving, and so is Saab. To stay ahead and meet the needs of our customers, we need enthusiastic employees who are eager to grow and evolve with us.
