The posting
Program Lead – Cha Pani
Job Summary\ The Program Lead – Cha Pani will lead the vision, strategy, and execution of Cha Pani — a bold social impact initiative centred around a rural café run by a woman entrepreneur from a Scheduled Caste (SC) background. This café is more than a business — it is a symbol of resistance, inclusion, and grassroots leadership.
This role involves crafting digital campaigns, powerful storytelling, and strategic partnerships to encourage people — especially from dominant castes — to visit the café, spend, and support the entrepreneur. The ultimate goal is to challenge caste barriers, empower rural women financially, and co-create safe, inclusive village spaces.
Key Responsibilities
- Digital Strategy & Outreach\ Design and implement a digital strategy to amplify the café’s message and invite diverse communities to engage with the space meaningfully.
- Inclusive Marketing\ Run campaigns that highlight the power of a single woman transforming her future — and her village — through entrepreneurship.
- Storytelling for Impact\ Write and manage stories that show how this café is breaking caste and gender norms, and why each visitor’s support matters.
- Networking & Engagement\ Connect with influencers, partners, and supporters who can help bring visibility and encourage intentional footfall.
- Community Engagement\ Gather feedback from visitors and community members to continuously refine outreach and improve the café experience.
- Collaboration\ Coordinate with creative teams, local support groups, and the entrepreneur herself to ensure consistent alignment with the program’s mission.



