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Open nowPosted 237 days ago

海外营销策划(R26029)

sailingwood/index4 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now海外营销策划(R26029)sailingwood/index · Shanghai, Chinese Mainland
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Share of postings closed within
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  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 237 days ago

The posting

1.整合营销与GTM策略闭环:拆解目标用户画像与产品核心价值,输出IMC整合营销方案;主导方案全流程落地执行,并协同渠道运营明确最优定价与渠道布局,串联整体GTM策略推动产品市场声量与商业业绩双增长; 2.市场洞察与价值传递:捕捉行业趋势、竞品动态与用户需求变化,通过深度市场分析与用户反馈,协同产品、营销团队明确产品差异化定位、核心价值主张与卖点体系;构建精准的信息传递路径,让产品价值高效触达目标用户; 3.跨部门协同推动:作为核心枢纽,统筹协调产品、研发、销售、供应链、客服等跨部门资源,搭建高效协同机制;精准把控项目进度与关键节点,化解跨团队沟通壁垒,确保项目高效推进、落地见效; 4.数据驱动策略迭代:基于洞察营销漏斗数据、销售数据、渠道表现等核心指标,持续优化整合营销方案与GTM策略,不断提升营销效率、降低获客成本,放大市场胜率。

1. 本科及以上学历,2-5年整合营销策划、GTM或相关领域经验优先,能够以英语作为工作语言; 2. 优秀的沟通和表达能力,能够清晰传递产品价值,有效协调资源; 3. 扎实的数据分析能力,能够通过市场数据发现问题并提出改进建议; 4. 出色的项目管理和执行能力,能够将策略推动落地; 5. 积极主动,具备强烈的主人翁意识和解决问题的能力。

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