The posting
Job Description
The Sr Manager, Integrated Media is responsible for developing, executing, and optimizing full-funnel media strategies that drive brand growth, customer acquisition, engagement, and revenue across all consumer touchpoints. This role serves as the day-to-day media expert and key operating partner to the Director, Integrated Media & Activation, translating brand strategy, campaign briefs, and business priorities into media plans across brand, performance, retail media, and emerging channels.
This leader balances performance rigor with omnichannel thinking, ensuring media investment connects the consumer journey across all brand and commercial touchpoints. The role partners closely with Brand, Digital Shelf & CRM, In-House Agency, Channel Leads, eCommerce, and external partners to deliver measurable business outcomes while continuously improving media effectiveness, attribution, and investment efficiency. This is a hybrid role; we work on site 4 days and remotely 1 day weekly.
Integrated Media Strategy & Planning
- Develop and execute integrated omnichannel media strategies aligned to brand, business, and commercial objectives.
- Translate campaign briefs and seasonal business priorities into actionable channel plans across awareness, consideration, and conversion objectives
- Support annual, quarterly, and campaign-level media planning by recommending channel mix, investment allocation, audience strategy, and performance expectations.
- Build audience-first strategies that leverage first-party, retailer, and platform data to reach the right consumer with the right message at the right point in the journey.
- Partner with Brand, Channel Leads and eCommerce team to ensure media plans support a connected omnichannel consumer experience.
- Identify emerging media opportunities, platforms, partners, and technologies that can improve reach, engagement, acquisition, and media productivity.
Performance Marketing & Acquisition
- Lead execution and optimization of acquisition and performance marketing programs across paid social, paid search, programmatic display, online video, CTV, and emerging channels.
- Deliver against key KPIs including ROAS, CAC, new customer growth, traffic quality, conversion rate, incremental revenue, and return on marketing investment.
- Manage media budget pacing, daily and weekly forecasting, bid strategy, audience optimization, channel prioritization, and testing roadmaps to maximize profitable growth.
- Lead campaign testing across audiences, creative, attribution windows, and media mix to improve efficiency and scale.
- Partner with Brand, Creative, Ecommerce, Digital Shelf, and CRM teams to align on creative, landing experiences, product priorities, and audience journeys.
- Provide clear performance readouts, insights, and recommendations that inform future investment decisions and marketing priorities.
Omnichannel Media Expertise
- Serve as an organizational hands-on expert for omnichannel media execution and optimization across DTC, retailer, marketplace, and store-connected touchpoints.
- Partner with Channel Leads and retailer teams to develop integrated media plans that support strategic accounts, key product priorities, launches, and seasonal moments.
- Support internal teams on best-in-class retail media, marketplace media, and omnichannel performance practices.
Measurement, Analytics & Optimization
- Own media performance reporting frameworks, dashboards, and recurring business readouts across full-funnel channels.
- Monitor and report key metrics including reach, impressions, engagement, brand lift, branded search, traffic, conversion, ROAS, CAC, LTV, incrementality, and ROI.
- Partner with Analytics, CRM, agencies, and platform partners to strengthen attribution, measurement, incrementality testing, and media mix evaluation.
- Build and refine models to assess test viability, investment scenarios, audience performance, channel contribution, and budget allocation tradeoffs.
- Analyze campaign results and translate data into actionable recommendations for Brand, RMEO, Channel Leads, eCommerce, and leadership stakeholders.
- Maintain a consistent test-and-learn discipline that improves media productivity and informs future planning.
Agency, Partner & Cross-Functional Leadership
- Manage day-to-day relationships with media agency, and platform partners
- Set clear goals, budgets, deliverables, reporting expectations, and performance feedback loops with external partners.
- Lead agency planning sessions, campaign kickoffs, optimization discussions, partner QBRs, and post-campaign reviews.
- Negotiate media opportunities, test programs, partner value, and innovation opportunities that improve marketing effectiveness.
- Act as Director of Media’s key media operating partner, bringing recommendations, risks, opportunities, and decision-ready analysis to support the broader Integrated Media & Activation agenda.
- Communicate clearly with peers and leadership, translating complex media performance into simple business implications and next actions.
- Influence senior leaders and business partners through strategic recommendations, clear communication, and strong business acumen
Qualifications
Qualifications:
- 7+ years of experience in integrated media, performance marketing, acquisition marketing, retail media, or omnichannel marketing.
- Proven experience managing significant paid media budgets across multiple channels and objectives.
- Strong expertise in paid social, paid search, programmatic, video/CTV, and retail media.
- Demonstrated ability to build and optimize full-funnel media programs that support both brand and performance outcomes.
- Strong analytical and financial acumen, including experience with attribution, incrementality, forecasting, KPI reporting, and budget pacing.
- Experience managing external agencies, media partners, platform partners, and cross-functional internal stakeholders.
- Strong understanding of eCommerce, marketplace, DTC, and retailer-connected marketing environments.
- Excellent written, verbal, presentation, project management, and stakeholder communication skills.
- Ability to operate in a fast-paced, matrixed organization with strong attention to detail and a test-and-learn mindset.
- Retail media platform experience including Amazon Ads, Walmart Connect, Target Roundel, and other commerce media networks.
- Experience in consumer goods, lifestyle, fashion, travel, retail, marketplace, or omnichannel commerce environments.
- Familiarity with GA4, Adobe Analytics, Datorama, Tableau, Power BI, or similar reporting and dashboarding platforms.
- Experience with media mix modeling, incrementality testing, lift studies, audience experiments, and attribution frameworks.
- Ability to balance creative judgment with performance discipline and convert insights into practical execution.
About Us
Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
Why you'll love working here:
- Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
- Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
- Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
What we value:
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
