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Open nowPosted 597 days ago

Marketing Professional

Sarvesh Refractories Pvt Ltd23 open roles

Where
ROURKELA
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Your applicationOpen nowMarketing ProfessionalSarvesh Refractories Pvt Ltd · ROURKELA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Sarvesh Refractories Pvt Ltd's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 597 days ago

The posting

Key Responsibilities:

Market Research and Analysis:

  • Conduct in-depth market research to identify trends, customer needs, competitor activities, and potential growth opportunities within the refractory industry.
  • Analyze market data to develop insights into customer preferences and purchasing behavior.
  • Monitor and report on competitor activities, pricing strategies, and product offerings to help the company stay competitive.

Brand Development and Positioning:

  • Develop and implement strategies for brand awareness and positioning in the market.
  • Manage the company’s brand messaging to ensure it is consistent, appealing, and aligned with customer needs.
  • Create and manage promotional materials, advertisements, and product literature to build brand recognition.

Digital Marketing and Social Media Management:

  • Develop and execute digital marketing campaigns across multiple platforms, including the company’s website, social media channels, email marketing, and online ads.
  • Manage and optimize the company’s social media presence to engage with customers and industry professionals.
  • Track, measure, and analyze the effectiveness of digital marketing campaigns to ensure high engagement rates and return on investment.

Lead Generation and Sales Support:

  • Generate qualified leads by identifying potential clients and decision-makers within the industry.
  • Work closely with the sales team to provide marketing materials, presentations, and other tools that support sales efforts.
  • Organize webinars, events, and trade shows to showcase the company’s refractory products and services to prospective clients.

Content Creation and Management:

  • Create and manage high-quality content that supports the company’s marketing efforts, such as blogs, case studies, white papers, and product specifications.
  • Collaborate with technical teams to ensure product descriptions, brochures, and marketing materials are accurate and reflect the company's technical expertise.

Advertising and Campaign Management:

  • Plan and execute advertising campaigns across various media (print, online, trade publications, etc.) to promote the company’s products.
  • Manage advertising budgets, monitor spending, and ensure campaigns stay within the approved budget while achieving marketing goals.

Customer Relationship Management:

  • Build and maintain strong relationships with key clients and prospects to understand their needs and expectations.
  • Implement customer retention strategies and manage customer satisfaction surveys to improve service and product offerings.

Trade Shows and Industry Events:

  • Represent the company at trade shows, conferences, and industry events, promoting the company’s products and services to a wider audience.
  • Coordinate participation in relevant events, including booth setup, materials preparation, and networking opportunities.

Reporting and Metrics:

  • Track key performance indicators (KPIs) related to marketing activities, including lead generation, website traffic, conversion rates, and social media engagement.
  • Provide regular reports and insights to senior management to demonstrate the effectiveness of marketing initiatives and suggest improvements.

Qualifications:

Education:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree or certifications in marketing is a plus.

Experience:

  • 3–5 years of experience in a marketing role, preferably in the industrial, manufacturing, or refractory sector.
  • Proven experience in digital marketing, social media management, and content creation.

Skills:

  • Strong understanding of market research, customer segmentation, and demand generation.
  • Experience with digital marketing platforms, tools, and analytics.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work collaboratively with cross-functional teams, including sales and production.
  • Creative problem-solving skills and the ability to adapt marketing strategies to changing market conditions.

Knowledge:

  • Familiarity with the refractory industry and its key players is a plus.
  • Experience with CRM software, email marketing tools, and content management systems (CMS).

Working Conditions:

  • Full-time position with occasional travel to client sites, trade shows, or industry events.
  • Typically works in an office environment with the possibility of remote work as per company policies.
  • Occasional overtime may be required during peak periods or event planning.
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