The posting
Role Purpose
The Graphic Designer is responsible for producing high-quality visual assets that bring QBD’s brand, promotions and campaigns to life across digital, in-store and educational environments. This role supports all creative needs for marketing, store teams and the Education department, ensuring every visual touchpoint reflects a cohesive and elevated QBD brand. The Graphic Designer delivers work for national campaigns, website content, EDMs, point-of-sale displays, store signage, education initiatives and broader business requirements, helping strengthen the customer experience across all channels.
Key Responsibilities
Brand & Creative Development
● Develop visually compelling assets that uphold QBD’s brand identity. ● Maintain consistency across colour, typography, layout and brand guidelines. ● Contribute to the ongoing evolution and refinement of QBD’s visual identity.
Marketing & Promotional Design
● Design creative assets for digital marketing including EDMs, promotional banners, social tiles and online advertising. ● Produce print-ready materials such as posters, brochures, table talkers, shelf talkers and in-store displays. ● Create campaign kits to support national promotions and brand-led storytelling.
Store Design Support
● Design signage, navigation materials, seasonal display assets and specialised in-store visuals for QBD’s 91+ stores. ● Support store teams with design requests such as wayfinding, display toppers, fixture concepts and local event collateral. ● Ensure in-store creative execution aligns with national branding and promotional priorities.
Website & Digital Content
● Design homepage banners, promotional tiles, category graphics and book feature imagery for the company website ● Create digital elements that enhance usability and overall customer experience. ● Ensure accuracy and alignment with promotional timelines and campaigns.
Education Department Creative
● Produce creative assets for the Education department, including flyers, school event materials, reading program visuals, book fair banners, and curriculum-aligned content. ● Support education-led initiatives with polished, age-appropriate, brand-aligned creative.
Cross-Functional Creative Support
● Support the Brand Manager with press kits, influencer mailers, event signage and media assets. ● Develop presentation visuals, templates and branded documents for internal and external use. ● Collaborate with publishers to source and format author imagery and book visuals for marketing use.
Production & Workflow Management
● Manage asset libraries, design systems, naming conventions and file organisation. ● Prepare artwork for print, liaising with printers to ensure production accuracy. ● Deliver creative outputs within agreed deadlines and follow approval processes. ● The ability to work remotely and communicate confidently and proactively with the team across digital channels. ● Deliver work at a fast pace, working efficiently across multiple briefs and priorities while maintaining a high standard of quality. ● Execute work in line with the brief, while demonstrating creative licence and sound design judgement where appropriate. ● The ability to work through some ambiguity, use initiative and ask questions when clarification or further direction is needed. ● Create and execute original design work primarily using Adobe Creative Cloud, with strong hands-on design capability and minimal reliance on AI-generated creative.
Skills, Experience, & Attributes
● Proven experience as a graphic designer in retail, publishing, media, agency or similar creative environments. ● High-level proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign). ● Experience producing both digital and print creative assets. ● Strong eye for detail, layout, composition and brand consistency. ● Ability to interpret briefs and convert ideas into effective visual solutions. ● Excellent organisational skills with the ability to manage multiple deadlines. ● Collaborative mindset and strong communication skills. ● Ability to work efficiently in a fast-paced environment and deliver work at pace. ● Ability to work independently and confidently in a remote environment while staying connected with the wider team through digital communication channels. ● Comfortable working through ambiguity, using initiative and asking questions when needed. ● Strong hands-on design skills with a preference for creating original work using Adobe Creative Cloud rather than relying heavily on AI-generated outputs. ● A passion for books, learning, creativity and visual storytelling.
Key Competencies
● Creative Design & Visual Communication ● Digital & Print Production ● Brand Stewardship & Attention to Detail ● Time Management & Prioritisation ● Collaboration & Stakeholder Management ● Problem-Solving & Concept Development ● Adaptability & Responsiveness ● Ability to Work at Pace
Measures of Success
● Delivery of high-quality, consistent and on-brand creative assets across marketing, stores and education. ● Strong visual impact across EDMs, website content, POS and event materials. ● Reliable on-time delivery for campaigns and store requests, with the ability to work at the required pace. ● Positive feedback from Marketing, Education, Brand and Store teams. ● Well-maintained creative templates, systems and asset libraries. ● Elevated brand presentation across QBD’s physical and digital ecosystem. ● Measurable improvement in customer-facing brand experience through cohesive visual design.
