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Open nowPosted 150 days ago

Product Marketing Manager

SBC Performance22 open roles

Where
Kyiv, Украина, Remote
Work mode
Remote
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Your applicationOpen nowProduct Marketing ManagerSBC Performance · Kyiv, Украина, Remote

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Share of postings closed within
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  2. 3.6%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.0%30 days
This job: posted 150 days ago

The posting

SBC Performance drives scalable growth for brands ready to expand globally.

Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine. Trusted by 200+ companies, managing $150M+ in ad spend.

Scale faster. Grow smarter.

We are currently looking for a Product Marketing Manager (Funnels & Email Automation) who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets.

Key Responsibilities

  • Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation).
  • Analyze user behavior and identify conversion bottlenecks across the funnel.
  • Design and run A/B tests and growth experiments to improve key funnel metrics.
  • Launch and scale multiple funnel experiments weekly across different markets.
  • Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation.
  • Work with product analytics tools to track performance and identify growth opportunities.
  • Collaborate closely with product, engineering, design, performance marketing, and creative teams.
  • Ensure strong alignment between ad messaging, landing pages, and product experience.
  • Conduct user and market research to better understand user motivations and behavior.
  • Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).

Requirements

  • 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
  • Proven experience building and optimizing web funnels for digital products.
  • Demonstrated success improving conversion metrics through experimentation and A/B testing.
  • Strong analytical mindset and ability to work with funnel metrics and user behavior data.
  • Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers).
  • Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms.
  • Good understanding of payment infrastructure and web funnel setups.
  • Strong collaboration skills and ability to work in cross-functional teams.
  • Upper-Intermediate English or higher.

Nice to Have

  • Experience working with international markets (US, EU, UK, LATAM).
  • Background in companies with a strong performance marketing culture.
  • Experience with subscription-based digital products.
  • Familiarity with EdTech, AI-driven products, or lifestyle apps.

What We Offer

  • Remote work
  • Competitive compensation
  • Flexible working hours (start between 9:00–11:00 CET)
  • All necessary equipment
  • Paid vacation and sick leave
  • Educational support (certifications, courses, and training reimbursement)
  • Company events and internal knowledge-sharing initiatives
  • Transparent communication and an open feedback culture

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