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Open nowPosted 15 hours ago

Growth & Content Marketing Specialist (UGC)

scale army careers75 open roles

Pay
$2,100 – $2,500 a month
Where
Egypt
Work mode
Remote
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Your applicationOpen nowGrowth & Content Marketing Specialist (UGC)scale army careers · Egypt

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The clock on this job

Early applications get read.

12.8% of postings close within 7 days. Measured by our own scanner across the market. scale army careers postings stay open a median of 16 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.5%3 days
  3. 12.8%7 days
  4. 20.6%14 days
  5. 35.6%30 days
  6. 58.4%60 days
This job: posted 15 hours ago

scale army careers median: 16 days open

The posting

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a software company focused on growing its subscriber base through content marketing, social media campaigns, and performance-driven marketing strategies. The company is looking to expand its use of short-form video content, engaging creative messaging, and data-driven marketing workflows to drive user acquisition and conversions.

ROLE OVERVIEW

The Growth & Content Marketing Specialist (UGC) will lead social media marketing, short-form UGC video production, and performance marketing initiatives to support software subscriber acquisition. This role focuses on replacing text-based social media content with engaging videos, compelling creative hooks, and measurable marketing campaigns.

The ideal candidate has experience creating high-performing short-form video content for SaaS or B2B products, managing social media distribution, and implementing CRM and analytics tracking workflows. This is an independent, hands-on role responsible for executing the complete marketing cycle, from creative concept development and video production to campaign optimization and conversion analysis.

LOCATION

Fully Remote (Work from Home) | 9:00 AM - 6:00 PM EST with 1 hour lunch break.

KEY RESPONSIBILITIES

UGC VIDEO PRODUCTION & CONTENT CREATION

- Develop creative marketing concepts, engaging hooks, and video scripts that showcase software features and benefits.

- Script, produce, and edit short-form UGC videos ranging from 30 to 60 seconds.

- Create visual social media content designed to increase user engagement and software subscriber acquisition.

- Develop product showcase videos and feature demonstrations tailored to target subscriber segments.

- Use video editing tools and AI-generated video solutions to support content production.

- Create content that communicates software benefits through compelling visual storytelling.

SOCIAL MEDIA MARKETING & DISTRIBUTION

- Manage the distribution of video content and visual marketing assets across LinkedIn, Facebook, and YouTube.

- Develop and execute social media campaigns targeting software subscriber acquisition.

- Test different content formats, creative hooks, messaging strategies, and distribution channels.

- Evaluate social media engagement and campaign performance to identify opportunities for improvement.

- Explore new marketing channels and formats to support user acquisition.

CRM INTEGRATION & MARKETING ANALYTICS

- Set up CRM integrations using HubSpot or comparable platforms to support marketing tracking and reporting.

- Connect marketing channels with CRM systems and analytics tools to monitor campaign performance.

- Build tracking workflows and dashboards to measure website traffic, landing page conversions, and campaign ROI.

- Monitor user journeys from social media engagement through website visits and software conversion.

- Analyze traffic redirection, click-through rates, and user drop-off points to identify opportunities for campaign optimization.

CAMPAIGN TESTING & PERFORMANCE OPTIMIZATION

- Develop and test multiple creative messaging strategies to improve marketing performance.

- Analyze campaign metrics, including traffic, engagement, click-through rates, and landing page conversions.

- Refine video hooks, creative concepts, and distribution strategies based on campaign performance.

- Use performance data to improve software trial and subscriber acquisition.

- Present campaign options, portfolio examples, and strategic marketing recommendations to leadership.

MARKETING AUTOMATION & LEAD MANAGEMENT

- Build automated lead capture workflows to support inbound marketing campaigns.

- Set up follow-up and reminder workflows similar to standard inbound marketing funnels.

- Connect marketing activities with CRM systems to support lead tracking and conversion monitoring.

- Use marketing automation to support campaign execution and subscriber acquisition.

QUALIFICATIONS

EXPERIENCE

- 3+ years of experience in content marketing, UGC video production, or social media growth for SaaS or B2B products.

- Proven experience producing engaging short-form video content with strong creative hooks and high audience retention.

- Experience developing and executing social media marketing campaigns.

- Hands-on experience setting up marketing analytics, CRM integrations, and performance tracking dashboards.

- Experience analyzing marketing campaign performance and user conversion paths.

- A strong portfolio demonstrating previous video campaigns and marketing deliverables.

SKILLS

- Strong ability to develop creative concepts, video scripts, and engaging hooks for short-form content.

- Ability to produce and edit 30-to-60-second UGC videos and software product demonstrations.

- Experience managing content distribution across LinkedIn, Facebook, and YouTube.

- Ability to develop and test creative messaging strategies to improve engagement and conversions.

- Proficiency with video editing tools such as CapCut, Adobe Premiere, or AI-powered video suites.

- Ability to configure CRM integrations and marketing tracking workflows using HubSpot or similar platforms.

- Experience building marketing performance dashboards and monitoring campaign metrics.

- Ability to analyze website traffic, click-through rates, landing page conversions, and user drop-offs.

- Understanding of automated lead capture, follow-up, and reminder workflows.

- Ability to independently manage marketing campaigns from initial concept through execution and optimization.

- Strong creative judgment and ability to make data-driven marketing recommendations.

- Ability to present campaign options and strategic recommendations to leadership.

PREFERRED EXPERIENCE & SKILLS

- Experience using AI video generation tools to support creative production.

- Experience implementing marketing automation workflows.

- Familiarity with HubSpot, Facebook Pixel, and Google Tag Manager.

- Experience with indexing setups.

- Background in organic growth strategies for subscription software products.

WHAT SUCCESS LOOKS LIKE

FIRST 30 DAYS

- Complete an audit of existing marketing and creative assets.

- Produce and deliver the first batch of UGC product videos.

- Launch initial visual social media marketing campaigns.

FIRST 60 DAYS

- Establish marketing tracking dashboards connected to CRM and analytics systems.

- Implement tracking to monitor user journeys from social media post impressions through website landing pages.

FIRST 90 DAYS

- Establish an ongoing, predictable content production pipeline.

- Demonstrate measurable traffic growth and audience engagement.

- Track and report conversions into software trials and subscribers.

OPPORTUNITY

The Growth & Content Marketing Specialist (UGC) will take ownership of content creation, social media campaigns, marketing analytics, and campaign optimization for a software product.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

- Fill in the application form

- Record a video showcasing your skill sets

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