The posting
As a trusted advisor in the professional services industry, you know what matters most to clients: Big thinking with a personal focus. You also know what matters most to your own success, including: career growth, work-life flexibility, leadership that cares about your ability to succeed, the opportunity to give and receive one-on-one coaching and mentoring, as well as learning opportunities that inspire professional development. Experience them all at Schneider Downs, where we’ve been providing accounting, tax, consulting, business advisory and wealth management services through our team of innovative thought leaders for over 65 years. Start building a career with people motivated to help you succeed—and enjoy more of what counts.
As a Marketing Business Partner – Industry Groups, you will support the development and execution of industry-focused marketing initiatives that align with the firm's growth priorities. In this role, you will partner with industry leaders, marketing teams, and subject matter experts to plan relevant content strategies, execute campaigns, support events, and help strengthen the firm's presence in target markets.
This role will support two or more industry groups and work closely with industry leaders, client service providers, business development professionals, and other marketing team members to execute industry-focused marketing programs. You will be responsible for coordinating marketing activities, developing content strategies, supporting integrated campaigns, and assisting with industry-specific initiatives. The Marketing Business Partner – Industry Groups will help bring marketing strategies to life through strong project management, content strategy, and collaboration across teams.
We understand the importance of work-life balance. That's why we've embraced a hybrid work model, allowing you to enjoy the flexibility of working from home as well as in the office.
Learn more about what it’s like working at Schneider Downs here: https://tinyurl.com/45mcpdpn
WHAT YOU’L DO • Industry Marketing Support & Stakeholder Collaboration: Support industry marketing initiatives by partnering with industry leaders and subject matter experts, monitoring market and competitive trends, identifying opportunities to increase visibility and engagement, and maintaining marketing calendars and project plans. • Content Development & Production: Execute industry content plans by developing, editing, and repurposing audience-focused marketing content across channels, while coordinating stakeholder reviews and approvals to maximize reach and impact. • Campaign Execution: Execute integrated industry marketing campaigns across digital, email, social, events, and sales enablement channels, coordinating messaging, deliverables, timelines, and campaign tracking to ensure consistency and support performance reporting. • Events, Sponsorships & Industry Programs: Support the planning, promotion, and execution of industry events, sponsorships, webinars, and conferences by coordinating marketing materials, logistics, stakeholder deliverables, follow-up activities, and reporting. • Planning & Project Coordination: Manage marketing projects from initiation through completion by coordinating cross-functional stakeholders, tracking timelines and deliverables, and prioritizing deadlines to ensure timely, accurate execution aligned with marketing objectives. • Measurement & Optimization: Monitor and analyze industry marketing performance, maintain reporting dashboards, share insights with stakeholders, and identify opportunities to improve campaign effectiveness and audience engagement. • AI-Enabled Ways of Working: Leverage AI and emerging technologies to enhance research, content development, campaign planning, and workflow efficiency, while applying sound judgment and identifying opportunities for continued process improvement.
WHAT YOU’LL NEED Required: • Bachelor's degree in Marketing, Communications, Business, or a related field • Minimum of three years of marketing experience, including B2B, content and events • Experience developing marketing content across multiple channels, including integrating marketing campaigns and digital marketing tactics • Experience with marketing platforms such as CRM, marketing automation, and content management systems Preferred: • Experience working with HubSpot or Salesforce • Experience in accounting, consulting, or other professional services marketing • Experience supporting industry, or vertical-focused marketing programs, including events and webinars Other: • Ability to translate complex or technical subject matter into clear, compelling, audience-friendly content • Ability to build credibility and work effectively with partners, principals, and senior leaders • Proven ability to manage competing priorities and deadlines with accountability and follow-through • Curiosity and adaptability, with a willingness to adopt new tools and ways of working • Strong communication and stakeholder management skills • Ability to collaborate effectively with multiple stakeholders and subject matter experts • Strong writing, editing, and proofreading skills • Strong organizational and project management abilities • Strong attention to detail and ability to manage multiple projects in a fast-paced environment • Proficiency with Microsoft Office products (Word, Excel, Outlook, PowerPoint, Teams, etc.), Microsoft 365 Copilot • Familiarity with AI-enabled marketing tools and applications
Key Success Measures Success in this role will be measured by the ability to: • Deliver industry marketing plans, content, and campaigns on time and in alignment with industry group and firm growth priorities. • Produce high-quality, audience-friendly thought leadership and marketing content that increases industry visibility and engagement. • Build strong, collaborative relationships with industry leaders, subject matter experts, and business development professionals. • Track and report campaign and event performance, using insights to improve effectiveness and support lead generation. • Apply AI-enabled tools and process improvements to increase team efficiency while maintaining quality and sound judgment.
WHERE CULTURE COUNTS At Schneider Downs, our culture is our identity. And it’s our culture of care that makes us unique. Even as we grow, we work hard to retain this culture to continuously promote a positive, supportive work environment through our core values: Care & Respect, Integrity, Be Great, Adaptive and We Not Me.
ENJOY MORE OF THE THINGS THAT MATTER MOST • Competitive compensation • Insurance, including health, dental, and vision, that begin on day one • Paid Time Off and Paid Holidays • Parental leave, family care leave, and volunteer time • 401(k) plans and profit sharing • CPA exam bonus, education assistance program, and pet insurance
A PLACE WHERE INCLUSIVITY COUNTS Schneider Downs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. We believe a culture of care that celebrates diversity, equity, and inclusion contributes to a better company, better client services, and a better world.
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