The posting
Assistant Manager – Content
## Job Summary We are seeking a highly creative, strategic, and culturally aware Assistant Manager – Content to lead the ideation, strategy, and execution of both long-form and short-form content for Flux Theory (Nine Consumer Products Pvt. Ltd.). This role is pivotal in translating brand philosophy, product narratives, consumer insights, cultural conversations, and emerging trends into engaging content that drives brand awareness, audience engagement, discoverability, and organic growth.
The ideal candidate will have a strong understanding of brand storytelling, YouTube content, Instagram Reels, viral content formats, digital campaigns, and audience engagement. They should possess excellent skills in creative ideation, research, scriptwriting, storytelling, production planning, and end-to-end content execution.
## Responsibilities - Content Strategy & Planning - Develop and execute content strategies across formats including YouTube videos, Instagram Reels, branded series, podcasts, interviews, and campaign-led content. - Build weekly, monthly, and quarterly content calendars aligned with brand campaigns, product launches, trends, and marketing priorities. - Create recurring content formats and creative series to strengthen brand identity, recall, and audience loyalty. - Identify opportunities to increase organic reach, engagement, shares, discoverability, and audience retention. - Develop content pillars and storytelling frameworks that communicate the brand’s identity and positioning.
- Creative Ideation & Storytelling
- Conceptualize original, engaging, and culturally relevant content ideas that resonate with target audiences.
- Develop compelling hooks, narratives, story structures, scripts, storyboards, treatments, and detailed content outlines.
- Translate brand philosophy, product benefits, ingredients, fragrances, and consumer insights into meaningful, entertaining, and relatable stories.
- Explore storytelling formats such as interviews, documentaries, lifestyle films, educational content, behind-the-scenes stories, branded entertainment, humour, and trend-led videos.
- Identify emerging social media trends, viral formats, memes, and cultural conversations relevant to the brand.
- Ensure content has a strong narrative, engaging progression, and meaningful conclusion.
- Scriptwriting & Content Development
- Own the development of scripts, storyboards, interview questions, episode outlines, creative treatments, and production briefs.
- Conduct detailed research to ensure content accuracy, relevance, originality, and depth.
- Collaborate with internal stakeholders and subject-matter experts to develop authentic narratives.
- Adapt storytelling styles based on platform, audience, content format, and campaign objectives.
- Review and refine scripts to ensure clarity, engagement, originality, and consistency with the brand’s tone of voice.
- Content Production & Execution
- Manage end-to-end content production from conceptualization and pre-production to shooting, post-production, and final delivery.
- Collaborate with directors, videographers, editors, graphic designers, production agencies, and content creators.
- Develop production briefs, visual references, shot lists, shooting schedules, scripts, and content requirements.
- Oversee shoots and post-production to maintain storytelling quality, creative consistency, and brand identity.
- Provide creative direction on editing, pacing, sound design, graphics, hooks, and narrative flow.
- Ensure timely delivery of high-quality content within approved timelines and budgets.
- Independently manage multiple content projects and deadlines.
- YouTube & Social Media Content Development
- Develop platform-specific content strategies for YouTube, Instagram Reels, YouTube Shorts, and other digital platforms.
- Understand YouTube audience behaviour, discovery mechanisms, watch time, content retention, and social media algorithms.
- Optimize video concepts, titles, thumbnails, descriptions, hooks, and episode structures to improve discoverability and engagement.
- Identify opportunities for episodic storytelling, content series, collaborations, influencer content, and creator-led formats.
- Repurpose long-form content into short-form assets, trailers, teasers, and promotional content in collaboration with the social media team.
- Brand Storytelling & Campaign Integration
- Build engaging narratives around Flux Theory’s brand philosophy, products, fragrances, personalities, and consumer experiences.
- Develop content concepts for brand campaigns, product launches, founder-led storytelling, and special initiatives.
- Collaborate with brand, influencer, social media, and creative teams to integrate content into larger marketing initiatives.
- Identify relevant creators, experts, personalities, and collaborators for original content properties.
- Create awareness-focused content that supports campaign objectives and strengthens brand positioning.
- Ensure all content maintains consistent brand messaging, visual identity, and communication standards.
- Research, Trends & Audience Insights
- Research emerging storytelling formats, content trends, audience interests, and digital consumption patterns.
- Analyze successful content properties, creator channels, documentaries, branded entertainment formats, and viral social media content.
- Conduct competitor and category research across beauty, personal care, lifestyle, entertainment, and direct-to-consumer (D2C) brands.
- Identify cultural conversations and consumer insights that can be developed into compelling content ideas.
- Continuously explore new content opportunities, creative approaches, editing styles, and storytelling techniques.
- Adapt relevant trends to the brand’s tone of voice without compromising originality or brand identity.
- Content Performance & Optimization
- Track and analyze content performance across platforms.
- Monitor views, reach, watch time, average view duration, audience retention, engagement rate, shares, saves, subscriber growth, and completion rates.
- Identify content drop-off points and opportunities to improve hooks, narrative structure, video pacing, and storytelling.
- Evaluate the performance of content series, episodes, thumbnails, titles, formats, and creative approaches.
- Conduct creative experiments across hooks, video lengths, formats, storytelling styles, and editing techniques.
- Prepare regular performance reports and recommend improvements based on audience insights.
- Use performance data to identify high-performing content formats and improve future content.
## Qualifications - Bachelor’s degree in Marketing, Mass Communication, Advertising, Journalism, Film, Media, or a related field. - 3–6 years of relevant experience in content strategy, long-form or short-form content development, digital media, creative marketing, social media content, or production. - Proven experience conceptualizing and executing engaging video content, particularly for YouTube, Instagram Reels, or other digital platforms. - Strong storytelling, research, scripting, creative ideation, and narrative development skills. - Experience developing formats such as interviews, documentaries, branded films, podcasts, episodic content, or short-form videos. - Strong understanding of content production workflows, including pre-production, shooting, and post-production. - Experience working closely with creative, production, editing, and marketing teams. - Understanding of audience behaviour, content retention, social media trends, and digital content performance. - Excellent project management, communication, and organizational skills. - Ability to independently manage multiple content projects and meet deadlines.
## Preferred Skills - Experience working with direct-to-consumer (D2C), fast-moving consumer goods (FMCG), beauty, personal care, fashion, lifestyle, entertainment, or consumer brands. - Strong portfolio showcasing original content concepts, scripts, campaigns, and completed video projects. - Experience developing successful YouTube content series, branded entertainment properties, or high-performing short-form campaigns. - Understanding of documentary-style storytelling, interviews, podcasts, founder-led content, influencer content, user-generated content (UGC) formats, and creator-led storytelling. - Familiarity with video production, editing workflows, visual storytelling, and creative direction. - Experience managing external production partners, agencies, and freelance creators. - Ability to balance creative storytelling with brand-building and marketing objectives. - Knowledge of YouTube search engine optimization (SEO), thumbnail strategy, audience retention optimization, and social media algorithms. - Experience developing organic-first content with measurable reach and engagement. - Basic understanding of performance creatives and paid social content.
## Experience - 3 to 6 years of relevant experience in content strategy, digital media, creative marketing, or content production.
## Environment - Location: Mumbai - Department: Marketing - Employment Type: Full-time - Reporting To: Brand & Content Head / Head of Marketing - Work setting involves collaboration with creative, production, editing, marketing teams, and external agencies. - Requires managing multiple projects and deadlines independently in a dynamic marketing environment.
## Salary - ₹15–20 Lakhs Per Annum (LPA)
