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ClosedPosted 14 days ago

Assistant Manager – Influencer Marketing

Scrabble & Jigsaw

Where
Bangalore Rural, India

This posting closed on 2026-10-23.

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Share of postings closed within
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  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 14 days ago

The posting

Assistant Manager – Influencer Marketing

Job Summary

The Assistant Manager – Influencer Marketing will lead Brands creator partnerships across platforms such as Instagram and YouTube. This role involves identifying and onboarding relevant influencers, managing end-to-end campaigns, building long-term relationships, and ensuring content aligns with brand and business objectives. The position requires a creative, detail-oriented individual with a strong understanding of the creator ecosystem, capable of balancing authentic storytelling with measurable performance outcomes.

Responsibilities

  • Influencer Identification & Onboarding: Identify, evaluate, and onboard relevant influencers and creators across Instagram, YouTube, and emerging platforms, building a pipeline aligned with ASAYA’s values, target audience, and campaign goals.
  • Campaign Management: Manage influencer collaborations from discovery to reporting, including developing briefs, coordinating content creation, and ensuring deliverables meet campaign objectives.
  • Creator & Talent Relationships: Build and maintain strong, long-term relationships with influencers, creators, and talent managers, negotiating terms and fostering ongoing partnerships.
  • Content & Brand Alignment: Review and guide influencer content to ensure visual and tonal consistency with ASAYA’s brand, while maintaining creator authenticity and compliance with skincare claims.
  • Performance & Reporting: Track and analyze campaign performance metrics such as reach, engagement, conversions, and ROI, providing insights and recommendations for future campaigns.
  • Cross-Functional Collaboration: Work closely with content, performance marketing, and social teams to ensure messaging consistency and integrate influencer content with broader marketing initiatives.
  • Trends & Creative Development: Stay updated on industry trends, emerging content formats, and platform innovations; contribute ideas for creative campaigns, product launches, and viral moments.

Qualifications

  • 3–4 years of experience in influencer marketing, preferably within skincare, beauty, wellness, fashion, or related consumer brands.
  • Hands-on experience managing influencer campaigns from start to finish.
  • Strong understanding of the creator economy, especially on Instagram and YouTube.
  • Excellent communication skills, including crafting compelling pitches and negotiating with talent and managers.
  • Superior organizational and project management skills, capable of handling multiple campaigns simultaneously.
  • Relationship-building skills with a warm, proactive, and approachable demeanor.
  • Strong creative judgment to produce authentic and engaging content.
  • Commercial awareness of how creator content impacts brand growth and sales.
  • Analytical skills with the ability to interpret campaign performance data.
  • Educational qualifications: Relevant degree or equivalent experience.

Preferred Skills

  • Familiarity with skincare ingredients, product claims, and beauty community conversations.
  • Experience with emerging social media platforms and content formats.
  • Knowledge of influencer marketing tools and analytics platforms.
  • Passion for skincare and beauty trends.

Experience

  • 3–4 years of relevant experience in influencer marketing within consumer brands, with a focus on skincare or beauty preferred.
  • Proven track record of managing successful influencer campaigns end-to-end.

Environment

This is a full-time, on-site role based in Whitefield, Bengaluru. The work environment involves close collaboration with marketing teams and influencers, requiring a proactive approach and adaptability to fast-paced campaign cycles.

Salary

Not specified

GrowthOpportunities

Not specified

Benefits

Not specified

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