The posting
Associate Director: Growth (D2C)
## Company Overview Agilitas is building India's first global sports company by integrating world-class product innovation, manufacturing excellence, iconic brands, and a comprehensive retail ecosystem. The company aims to create category-defining products and experiences for athletes and consumers, with a global ambition. Its operations span manufacturing through Mochiko, consumer brands like Lotto and ONE8, and multi-brand retail concepts such as Sports Yard.
## Job Summary The Associate Director of Growth (D2C) for one8 will be responsible for driving the brand’s direct-to-consumer revenue and growth strategies. This role involves managing performance marketing, customer acquisition, digital spends, and optimizing the customer funnel across website and app platforms. The position requires a hands-on leader capable of translating business objectives into measurable growth outcomes, balancing performance, brand, and commercial goals.
## Responsibilities - Own the D2C revenue and growth strategy for one8, ensuring alignment with overall business objectives. - Lead performance marketing initiatives across platforms such as Meta, Google, and other digital channels. - Manage media planning, buying, and optimization to ensure efficient deployment of marketing budgets. - Drive growth across the entire customer funnel, focusing on traffic, conversion, CAC, AOV, repeat purchases, and LTV. - Oversee growth budgets, spends, and ROI/ROAS with a focus on profitable growth. - Develop and execute growth plans around new product launches, campaigns, drops, and key commercial moments. - Collaborate with Brand, Creative, E-commerce, Product, Merchandising, and Analytics teams to translate business goals into actionable strategies. - Utilize data and consumer insights to identify growth opportunities and improve funnel performance. - Foster a test-and-learn culture across audiences, creatives, channels, and propositions. - Lead and develop the growth team and manage relationships with external agencies and partners.
## Qualifications - 5-8 years of experience in Growth, Performance Marketing, or D2C, preferably with consumer brands. - Proven experience in scaling D2C/e-commerce businesses, ideally in fashion, sports, lifestyle, or footwear. - Deep understanding of Meta, Google, digital media buying, and performance analytics. - Strong commercial orientation with demonstrated ownership of budgets, revenue, and growth metrics. - Data-driven, entrepreneurial, and hands-on with a bias for action and experimentation. - Educational qualifications: Bachelor’s degree in Marketing, Business, or related fields; MBA is a plus.
## Preferred Skills - Experience working in fast-paced, high-growth environments. - Strong leadership and team management capabilities. - Excellent communication and stakeholder management skills. - Knowledge of e-commerce platforms and customer engagement tools. - Ability to analyze complex data and derive actionable insights.
## Experience - 5-8 years of relevant experience in growth marketing, performance marketing, or D2C roles. - Experience working with consumer brands in the fashion, sports, or footwear sectors is preferred.
## Environment This role is based in Bangalore and involves working in a dynamic, fast-paced environment. The position may require collaboration across multiple teams and external partners, with a focus on digital and performance marketing. The work setting is primarily office-based, with potential for hybrid arrangements.
## Salary Not specified.
## Growth Opportunities Potential for career advancement within Agilitas as the company continues to expand its global footprint and scale its brands.
## Benefits Not specified.



