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Open nowPosted 4 days ago

Creative Lead

Scrabble & Jigsaw

Where
Mumbai, India
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Your applicationOpen nowCreative LeadScrabble & Jigsaw · Mumbai, India

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Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 4 days ago

The posting

Creative Lead, hydRo365

## Company Overview Not specified.

## Job Summary The Creative Lead at hydRo365 is responsible for driving the development and execution of innovative creative content across performance marketing and social media channels. This role plays a pivotal part in shaping the brand’s visual and messaging strategies, ensuring high-quality, trend-aware, and performance-driven creative assets that support marketing campaigns, product launches, and customer engagement initiatives.

## Responsibilities - Performance & social creatives: Lead the creation of compelling visual and video content for performance marketing ads and social media, managing the entire pipeline from concept development to final asset delivery. - Competitive & trend intelligence: Continuously monitor peer and competitor creative strategies, translating insights into innovative concepts. Stay updated on trending formats, sounds, and cultural moments to incorporate into creative assets in real-time. - Influencer & creator collaboration: Identify suitable influencers and creators, collaborate with them to produce on-brand creative assets, and ensure alignment with campaign goals. - Design & edit partnership: Work closely with graphic designers and video editors to brief, review, and iterate on creative outputs, maintaining high-volume production without compromising quality. - Performance-driven iteration: Partner with the performance marketing team to analyze CTR and CVR data, iterating creative assets based on performance metrics rather than aesthetic preferences. - Campaign & launch creative: Lead creative efforts for product launches, including packaging design, launch films, and hero content, adhering to tight timelines. - CRM & lifecycle creative: Support retention and CRM initiatives by creating email, WhatsApp, and on-site creative assets. - Content production: Manage photoshoots (product, talent, UGC), oversee editing pipelines, and coordinate a content calendar across organic social channels. - Vendor & freelancer management: Build and maintain relationships with designers, editors, agencies, and influencers to scale capacity as needed. - Compliance-aware creative: Ensure all creative content adheres to regulatory guidelines relevant to F&B/nutraceutical advertising, such as ASCI guidelines and claims substantiation, without diluting creative impact.

## Qualifications - Proven experience in creative content development for digital marketing, social media, and performance advertising. - Strong understanding of current social media trends, formats, and cultural moments. - Experience working with influencers and creators to produce branded content. - Skilled in briefing, reviewing, and collaborating with graphic designers and video editors. - Ability to analyze performance data (CTR, CVR) and iterate creative assets accordingly. - Knowledge of regulatory guidelines related to F&B/nutraceutical advertising. - Excellent project management skills to handle multiple campaigns and tight deadlines. - Educational qualifications: Bachelor’s degree in Graphic Design, Marketing, Communications, or related field.

## Preferred Skills - Experience with content production management, including shoots and editing pipelines. - Familiarity with tools such as Adobe Creative Suite, Final Cut Pro, or similar. - Ability to work in a fast-paced environment with a high-volume creative pipeline. - Strong interpersonal skills for vendor and influencer relationship management. - Knowledge of branding and packaging design for product launches.

## Experience - Minimum of 5 years of experience in creative content development, preferably within digital marketing, social media, or consumer brands. - Demonstrated success in managing creative projects from concept to execution in a performance-driven environment.

## Environment - The role may involve a hybrid work setting, with potential in-office and remote work arrangements. - Fast-paced, dynamic environment requiring agility and adaptability. - Collaboration with cross-functional teams including marketing, design, and production.

## Salary Not specified.

## GrowthOpportunities Not specified.

## Benefits Not specified.

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