The posting
AGM / DGM – Digital Marketing
Location: Gurgaon\ Experience: 8–12 years\ Function: Digital Marketing / Digital Growth
About the Role
We are looking for an experienced and hands-on Digital Marketing / Digital Growth professional to drive digital acquisition, engagement and conversion across healthcare and consumer-facing businesses.
The role will sit within a larger digital organisation and will work closely with business, sales, CRM, technology, analytics, content and agency teams. The individual will be expected to combine strong channel expertise with a clear understanding of the customer journey and the commercial outcomes behind digital marketing.
The role requires someone who can operate comfortably between strategy and execution — translating business objectives into campaigns, optimising performance through data and continuously improving the digital funnel.
Key Responsibilities
Digital Acquisition & Performance Marketing
- Own day-to-day performance across Google, Meta, YouTube and other relevant digital channels.
- Plan, execute and optimise campaigns across different healthcare services, products, audiences and geographies.
- Manage campaign budgets and improve efficiency across CPL, CAC, ROAS, conversion and lead quality.
- Work with internal teams and agencies on campaign planning, execution, optimisation and performance reviews.
- Identify opportunities to scale high-performing channels while improving overall acquisition efficiency.
Healthcare Digital Funnel
- Understand and optimise the complete journey from digital discovery → enquiry/lead → qualification → appointment → consultation/treatment or transaction.
- Work closely with sales, contact-centre and business teams to improve lead quality and downstream conversion.
- Identify funnel leakages and develop initiatives to improve conversion at each stage.
- Bring a strong understanding of high-consideration customer journeys, where trust, credibility and experience influence conversion.
SEO & Organic Growth
- Drive SEO across technical, local and content-led initiatives.
- Improve organic visibility for priority services, specialties and markets.
- Work with content, technology and business teams to strengthen organic acquisition.
- Stay abreast of evolving search behaviour, including AI-led search and emerging discovery platforms.
CRO & Website Optimisation
- Drive optimisation of websites, landing pages, lead forms and key digital journeys.
- Develop and execute A/B and other experimentation initiatives.
- Use behavioural and performance data to identify opportunities to improve conversion.
- Partner with product and technology teams to implement digital experience improvements.
CRM & Lifecycle Marketing
- Work with CRM teams to improve lead nurturing, engagement and retention.
- Support lifecycle campaigns across email, WhatsApp, SMS and other relevant channels.
- Use segmentation and customer insights to improve engagement and conversion.
- Connect CRM activity with the broader acquisition and business funnel.
Analytics & Business Performance
- Establish and track relevant digital KPIs across acquisition and conversion.
- Analyse channel, campaign and funnel performance and translate insights into action.
- Build clear performance reporting for business and senior stakeholders.
- Develop a strong understanding of the relationship between marketing investment, customer acquisition and revenue.
Stakeholder & Agency Management
- Partner closely with business, sales, contact-centre, CRM, product, technology, analytics, content and brand teams.
- Manage external agencies and partners to ensure quality of execution and delivery against agreed objectives.
- Communicate performance, priorities and recommendations clearly to senior stakeholders.
Ideal Candidate
- 8–12 years of experience in digital marketing, performance marketing or digital growth.
- Strong hands-on experience across performance marketing, SEM, SEO and digital acquisition.
- Demonstrated experience managing meaningful digital spends and performance metrics.
- Strong understanding of digital funnels, CRO and customer journeys.
- Experience in healthcare, healthtech, D2C, e-commerce, consumer internet, fintech/insurance or other high-consideration businesses would be relevant.
- Exposure to CRM, lifecycle marketing and digital analytics.
- Strong commercial orientation with the ability to connect marketing activity to measurable business outcomes.
- Comfortable working across both internal teams and external agencies.
- Analytical, curious and execution-oriented, with strong stakeholder management skills.
- MBA / postgraduate qualification preferred, but not mandatory.
What Success Looks Like
Success in the role will be measured not simply by traffic or lead volumes, but by the ability to build a more efficient digital growth engine — improving acquisition quality, conversion, customer engagement and ultimately business outcomes.
The right individual will bring together the rigour of performance marketing with the customer sensitivity required to operate in healthcare.
