The posting
B2B & B2C Sales
## Company Overview InCred Asset Management is a dynamic organization focused on investment strategies in India's public markets. We pride ourselves on a startup-like environment that fosters innovation and growth.
## Job Summary The B2B & B2C Sales role is crucial in executing sales strategies, building relationships with various distribution channels, family offices, and high-net-worth individuals (HNIs), positioning InCred Asset Management as a leading player in India’s public markets investment landscape. The ideal candidate will be strategic, resilient, and outcome-driven, with a strong track record in capital raising and effective communication of fund strategies.
## Responsibilities - Channel Business Development - Identify and onboard key distribution channels, family offices, and HNIs to expand the fund’s investor base. - Cultivate and manage relationships with relationship managers (RMs) and distribution networks to ensure sustained investor engagement and fund growth.
- Client Acquisition and Engagement
- Partner with the investment team to understand fund strategies and effectively communicate them to prospective investors.
- Drive client acquisition through outreach efforts, presentations, and meetings, positioning funds as a compelling investment opportunity.
- Maintain long-term relationships with key stakeholders, ensuring investors’ needs are met and that they remain engaged with the fund over time.
- Market Positioning and Strategy
- Represent InCred Asset Management in the market, ensuring the fund’s investment strategies are clearly articulated to potential investors.
- Continuously monitor and adjust the go-to-market strategy to align with evolving market conditions and investor trends.
- Resilience and Entrepreneurial Spirit
- Thrive in a startup-like environment, showing persistence and a high level of creativity to overcome challenges.
- Stay focused on outcomes and navigate market rejections with a solution-oriented mindset.
- Compliance and Integrity
- Ensure adherence to all ethical, legal, and regulatory standards in client interactions and business operations.
- Maintain a high level of transparency and integrity in all communications and transactions with investors.
## Qualifications - Experience and Education - 7-10 years of experience in fundraising, investor relations, or business development in the asset management industry with a proven track record of scaling fundraising efforts. - Demonstrated success in building and managing distribution networks and relationships with RMs, family offices, and institutional investors. - Prior experience in managing capital raising initiatives for equity-focused, private credit, and private equity investment strategies, ideally within India or emerging markets.
- Required Skills
- Highly motivated, self-starter with the ability to work independently.
- Strong relationship management capabilities to build and maintain investor relationships.
- Client-centric focus with the ability to articulate customized investment solutions.
- Ability to think strategically and position funds competitively in the market.
- Expertise in capturing investor interactions and ensuring timely follow-ups.
## Preferred Skills - Knowledge of India-focused fund strategies and emerging markets. - Experience with technology tools for sales tracking and compliance management.
## Experience - 7-10 years in fundraising, investor relations, or business development, preferably in asset management.
## Environment This position is expected to operate in a dynamic and fast-paced environment that fosters collaboration and teamwork. The role may be conducted in a hybrid model, with opportunities for both in-office and remote work.
## Salary Not specified.
## Growth Opportunities Potential for career advancement within InCred Asset Management, with opportunities to expand responsibilities in fundraising and investor engagement.
## Benefits Not specified.
