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Open nowPosted 20 hours ago

Head of Brand & Marketing

Scrabble & Jigsaw

Where
Hyderabad, India
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Your applicationOpen nowHead of Brand & MarketingScrabble & Jigsaw · Hyderabad, India

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The clock on this job

Early applications get read.

12.7% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.2%1 day
  2. 4.5%3 days
  3. 12.7%7 days
  4. 20.4%14 days
  5. 35.6%30 days
  6. 58.7%60 days
This job: posted 20 hours ago

The posting

Head of Brand & Marketing

Job Summary

The Head of Brand & Marketing leads the strategic and creative direction of the brand, ensuring a cohesive identity, premium positioning, and impactful customer engagement across all touchpoints. Reporting to the Founder & CEO, this role partners closely with heads of Product & Innovation, Retail & Restaurants, Sales, E-commerce, and Finance to drive brand growth, pricing strategy, packaging, retail spaces, campaigns, collaborations, and public relations. The role manages a budget of approximately ₹3.9 crore annually, including PR, and operates primarily in Delhi NCR or Hyderabad with regular presence in Hyderabad.

Responsibilities

  • Brand World Ownership: Define and maintain brand identity, voice, taste level, and usage guidelines; provide creative direction for each season and customer-facing space; approve all customer-facing materials.
  • Pricing and Positioning: Lead all pricing decisions based on market benchmarks, competitive analysis, and positioning strategies; collaborate with Finance for costing and Product for input; manage price architecture across collections and channels.
  • Packaging and Gift Collections: Oversee concept development to print-ready artwork; collaborate with Product on recipe, format, and design; ensure dielines and costing are finalized before design approval.
  • Creative Direction for Spaces: Guide creative aspects of stores, Beverage Bars, and the Karkhana in partnership with architects and Retail; manage calendar for launches, workshops, tours, and events.
  • Collections, Campaigns, and Content: Lead end-to-end management of key campaigns (e.g., Diwali, Holiday, Rakhi, Valentine’s); oversee shoots, films, content calendar, asset library, and creative briefs for e-commerce and quick commerce.
  • Collaborations: Manage partnerships that extend the craft story; ensure terms are formalized before production; enforce inbound request policies.
  • Public Relations: Act as single point of contact for PR consultants; develop messaging and assets for releases; establish spokesperson guidelines; track media coverage.
  • Studio and Agency Management: Conduct weekly creative reviews; provide clear, executable briefs; manage hiring within approved headcount.
  • Planning and Measurement: Oversee annual marketing calendar with freeze dates and social media calendar; contribute to annual operating plan and sales projections; maintain live spend sheet with Finance; monitor monthly scorecard, ROI per campaign, and price realization against positioning.

Qualifications

  • 12 to 18 years of experience in creative and brand roles.
  • Minimum 4 years leading creative teams for design-led consumer brands such as luxury, gourmet food, hospitality, fashion, home, or craft sectors, or studios serving these brands.
  • Proven portfolio demonstrating direction across packaging, retail space, campaigns, and films.
  • Experience leading both in-house teams and external agencies.
  • Strong knowledge of print and packaging production processes.
  • Experience managing budgets and setting premium price points based on brand positioning rather than cost.
  • Skilled in building briefs, trackers, calendars with freeze dates, and spend sheets.
  • Ability to collaborate effectively as a peer with product and retail leadership.

Preferred Skills

  • Familiarity with Indian artisans and craft clusters.
  • Experience with premium chocolate, coffee, patisserie, tea, or fragrance brands internationally.
  • Exposure to multi-city store launches.
  • Experience in direct-to-consumer (D2C) and quick-commerce creative strategies.

Experience

  • 12 to 18 years in creative and brand leadership roles.
  • At least 4 years leading creative functions for design-led consumer brands or studios.

Environment

  • Work location is Delhi NCR or Hyderabad, with regular presence required in Hyderabad.
  • Collaborative work environment partnering with multiple department heads.
  • Role involves managing both in-house teams and external agencies.
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