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Open nowPosted 32 days ago

Head of Demand / Category Manager – Home Appliances

Scrabble & Jigsaw

Where
Bangalore Urban, India
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Your applicationOpen nowHead of Demand / Category Manager – Home AppliancesScrabble & Jigsaw · Bangalore Urban, India

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 32 days ago

The posting

Head of Demand / Category Manager – Home Appliances

Company Overview

Not specified.

Job Summary

The Head of Demand / Category Manager – Home Appliances will play a pivotal role in building and scaling new consumer categories within the solar, energy-efficient home appliances sectors. This is a founding-team position responsible for identifying market opportunities, validating consumer willingness to pay, launching initial products, and driving growth from inception to scale. The role involves creating a new brand and category engine from scratch, with a focus on innovative product development, strategic positioning, and end-to-end P&L ownership.

Key Responsibilities:

  • Own the 0→1 category build across solar and energy-efficient home appliances
  • Identify consumer opportunities, whitespace and willingness to pay
  • Drive product launches across Amazon, Flipkart, Meesho, Q-commerce and D2C
  • Own pricing, positioning, assortment, cataloguing, content and conversion
  • Build demand through the right combination of performance, marketplace and consumer strategies
  • Own category P&L, unit economics, revenue and profitability
  • Work closely with Product, Supply Chain and Founders on product-market fit and launches
  • Build the category from initial validation → repeatable growth → scale
  • Evaluate opportunities for offline retail and distribution expansion

Ideal Profile:

  • Strong domain expertise across Home Appliances, including small and/or large appliances
  • Proven track record of personally building a brand, category or product line from 0→1
  • Must have a clear builder mindset — not someone who has only inherited and managed an established category
  • Hands-on experience across Amazon, Flipkart, Meesho, Zepto, Blinkit and D2C/web
  • Strong understanding of product launches, pricing, positioning, unit economics and demand creation
  • Strong marketplace understanding across catalogue, content, conversion and merchandising
  • Experience owning a meaningful category/business P&L
  • Offline retail/distribution experience is a strong plus, but not mandatory
  • Comfortable operating as part of a founding team in an incubation-stage business

Critical Evaluation:\ For every candidate, we will specifically establish:\ What did you personally build? → Starting revenue → Revenue achieved → Time taken → What was your role in creating the growth?

Potential Backgrounds:\ Home Appliances | Consumer Durables | D2C | Consumer Tech | Energy-Efficient Products | Solar | Climate-Tech | Emerging Consumer Categories

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