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Open nowPosted 19 days ago

Head of Growth

Scrabble & Jigsaw

Where
Mumbai, India
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Your applicationOpen nowHead of GrowthScrabble & Jigsaw · Mumbai, India

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 19 days ago

The posting

Head of Growth

Company Overview

Not specified

Job Summary

The Head of Growth will be responsible for leading the company's digital growth and online business strategy. This high-impact, hands-on leadership role requires a seasoned professional with a proven track record of scaling digital-first consumer businesses. The role involves ownership of performance marketing, customer acquisition, online revenue, conversion optimization, and growth analytics, with the goal of building a high-performing growth engine that drives sustainable revenue and customer base expansion.

Responsibilities

  • Own the overall digital growth strategy and online business growth agenda, ensuring alignment with company objectives.
  • Drive customer and revenue growth through innovative digital channels by building a scalable acquisition engine across the entire digital funnel.
  • Identify and capitalize on new channels, audiences, consumer segments, and growth opportunities to accelerate online growth.
  • Lead performance marketing efforts, managing budgets and outcomes across platforms such as Meta, Google, YouTube, and other relevant digital channels.
  • Optimize campaigns continuously through audience segmentation, creative testing, bidding strategies, and funnel improvements.
  • Develop and implement customer acquisition strategies to increase qualified traffic, improve efficiency, and enhance downstream revenue.
  • Build a performance creative engine in collaboration with creative teams, leveraging UGC, influencers, and content creators to scale acquisition efforts.
  • Own the digital customer journey, from ad engagement to conversion, identifying and eliminating bottlenecks to improve conversion rates.
  • Establish a data-driven growth organization by developing dashboards, reporting systems, and analytics to monitor key metrics such as CAC, ROAS, LTV, retention, and contribution margin.
  • Partner with CRM and business teams to enhance retention, repeat behavior, and customer lifetime value (LTV) through lifecycle marketing initiatives.
  • Build and lead a high-performing Growth / Performance Marketing team, fostering a culture of speed, experimentation, ownership, and data-driven decision-making.
  • Manage external agencies and partners as needed, ensuring clear goals, accountability, and effective collaboration.

Qualifications

  • 10–15+ years of experience in digital growth, performance marketing, consumer-tech, e-commerce, or D2C businesses.
  • Proven experience scaling at least one digital-first consumer company.
  • Deep expertise in Meta and Google performance marketing.
  • Demonstrated ability to scale digital media spends while maintaining healthy CAC and ROAS.
  • Strong understanding of CAC, ROAS, LTV, conversion rates, payback periods, and contribution economics.
  • Experience driving online customer acquisition and revenue growth.
  • Knowledge of performance creative, UGC, and influencer-led growth strategies.
  • Highly analytical and data-driven, with strong commercial acumen.
  • Educational qualifications such as BTech, BSc, MSc, or equivalent in relevant fields preferred.

Preferred Skills

  • Experience with AI-led advertising platforms and staying ahead of digital marketing trends.
  • Ability to develop and execute experimentation frameworks for campaign and funnel optimization.
  • Strong leadership skills with experience building and managing cross-functional teams.
  • Familiarity with growth analytics tools and dashboard creation.
  • Exposure to digital health, wellness, lifestyle, or consumer internet sectors is a plus.
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