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Open nowPosted 9 days ago

Manager – D2C

Scrabble & Jigsaw

Where
Mumbai, India
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Your applicationOpen nowManager – D2CScrabble & Jigsaw · Mumbai, India

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Share of postings closed within
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  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 9 days ago

The posting

Manager – D2C

## Company Overview BECO is a revolutionary home care brand committed to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, providing environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, BECO aims to make the world a better place, one home at a time.

## Job Summary The Manager – D2C will be responsible for overseeing and driving the growth, performance, and profitability of BECO’s online direct-to-consumer business. This role involves managing Shopify operations, optimizing the customer journey, leveraging data analytics, and coordinating cross-functional teams to enhance website performance, customer experience, and revenue. The ideal candidate will possess a data-driven mindset, technical proficiency in e-commerce platforms, and a strategic approach to scaling a high-growth startup environment.

## Responsibilities - D2C Business & Revenue Ownership - Own and optimize the D2C business performance, ensuring alignment with overall business goals. - Monitor key metrics such as conversion rate, Average Order Value (AOV), repeat purchase rate, cancellations, Return to Origin (RTO), and net revenue. - Identify and implement growth opportunities across website, product portfolio, pricing, promotions, and customer journey. - Drive initiatives to improve website-led revenue, customer experience, and operational efficiency.

  • Shopify & E-commerce Technology
  • Manage day-to-day Shopify operations including website management, product catalog, collections, pricing, inventory, offers, and discounts.
  • Oversee website enhancements, theme updates, app integrations, and configuration changes.
  • Improve website speed, performance, mobile responsiveness, and usability.
  • Coordinate website changes, landing pages, promotional pages, and new feature rollouts with the development team.
  • Ensure seamless integration with third-party platforms such as payment gateways, CRM tools, logistics, and analytics systems.
  • Troubleshoot website issues and coordinate timely resolutions.
  • Development & Project Management
  • Act as the primary liaison with the development team, translating business needs into technical requirements.
  • Scope, prioritize, and oversee the delivery of website enhancements and new features.
  • Create and manage product requirement documents (PRDs), user stories, and acceptance criteria.
  • Manage development roadmaps, sprint planning, timelines, and dependencies.
  • Conduct functional and user acceptance testing (UAT) to ensure quality before deployment.
  • Automate manual processes to improve operational efficiency.
  • Website Conversion & Customer Experience
  • Continuously optimize UI/UX, navigation, search, product discovery, and checkout processes.
  • Analyze website funnels to identify drop-offs and friction points.
  • Implement A/B testing and experimentation to improve conversion rates.
  • Enhance mobile shopping experience and ensure consistency across devices.
  • Collaborate with design, content, and technology teams to implement customer-centric improvements.
  • Data, Analytics & Reporting
  • Own and maintain performance dashboards tracking revenue, orders, conversion rates, AOV, repeat purchases, cancellations, RTO, and net revenue.
  • Ensure accurate data tracking across Shopify, GA4, and other analytics platforms.
  • Diagnose discrepancies and translate data into actionable insights.
  • Establish reporting frameworks to monitor website health, customer behavior, and the impact of initiatives.
  • E-commerce Operations & Retention
  • Oversee the entire online shopping journey, including order processing, payment, fulfillment, cancellations, returns, and refunds.
  • Collaborate with supply chain, logistics, warehouse, and customer support teams to improve operational efficiency.
  • Manage CRM, email, and WhatsApp platforms to enhance customer retention and repeat purchases.
  • Improve communication workflows, order notifications, abandoned cart journeys, and post-purchase experiences.
  • Identify opportunities for process automation and platform integration to streamline operations.

## Qualifications - Bachelor's or Master’s degree in Business, Technology, Marketing, or a related field. - 5+ years of experience in D2C e-commerce, Shopify management, e-commerce operations, or digital product/project management. - Proven experience managing and scaling a Shopify-based D2C website. - Strong understanding of Shopify architecture, themes, apps, APIs, and storefront customization. - Experience working with development teams, managing technical projects from requirements to deployment. - Working knowledge of GA4, website analytics, conversion funnels, and e-commerce reporting. - Familiarity with payment gateways, logistics integrations, CRM platforms, and marketing technology tools. - Strong project management skills, with the ability to handle multiple priorities and stakeholders. - Knowledge of website performance optimization, SEO fundamentals, mobile UX, and conversion optimization.

## Preferred Skills - Experience with automation tools and platform integrations. - Knowledge of digital marketing strategies and customer retention techniques. - Ability to analyze complex data and translate insights into actionable strategies. - Familiarity with content management systems and digital design tools. - Strong problem-solving skills and proactive approach to challenges.

## Experience - Minimum of 5 years of relevant experience in managing Shopify e-commerce platforms, digital operations, or related fields. - Demonstrated success in scaling and optimizing D2C online businesses.

## Environment - The role is suited for a fast-paced, high-growth startup environment. - Work setting may include remote, in-office, or hybrid arrangements depending on company policies. - The position requires coordination with cross-functional teams including development, marketing, supply chain, and customer support.

## Salary - Salary range not specified; competitive compensation package based on experience and qualifications.

## GrowthOpportunities - Potential for career advancement into senior leadership roles within e-commerce, digital strategy, or operations. - Opportunities to lead larger teams and expand responsibilities as the company scales.

## Benefits - Benefits details are not specified; typically may include health insurance, paid leave, flexible work policies, and professional development opportunities.

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