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Open nowPosted 5 hours ago

Marketing Executive- Government

Scrabble & Jigsaw

Where
Hyderabad, India
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Your applicationOpen nowMarketing Executive- GovernmentScrabble & Jigsaw · Hyderabad, India

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  6. 59.0%60 days
This job: posted 5 hours ago

The posting

Marketing Executive – Government Health Scheme Camps (EHS / CGHS / Aarogyasri / Singareni)

## Job Summary The Marketing Executive will be responsible for planning, executing, and managing government health scheme eye screening camps under schemes such as Employee Health Scheme (EHS), Central Government Health Scheme (CGHS), Aarogyasri, and Singareni within the assigned territory of Hyderabad, Telangana. This role involves coordinating with government and PSU medical officers, ensuring smooth beneficiary referrals, maintaining empanelment compliance, and achieving targets related to camp execution and patient conversions. The position reports to the Marketing Manager or Business Development Head and contributes directly to the hospital’s outreach and revenue growth through government scheme-driven patient volumes.

## Responsibilities - Government Scheme Camp Planning & Execution - Identify and secure approvals for conducting eye screening camps at EHS dispensaries, CGHS Wellness Centres, Aarogyasri network points, and Singareni Collieries hospitals/dispensaries. - Plan and manage all camp logistics including scheduling with scheme authorities, deployment of doctors/optometrists, equipment arrangement, promotional materials, and beneficiary mobilization. - Coordinate with scheme medical officers, hospital administrators, and welfare officers for camp permissions and repeat scheduling. - Conduct on-ground screenings, beneficiary registration, and preliminary counselling at camp sites. - Ensure seamless referral of beneficiaries identified for treatment into the hospital’s outpatient or surgical pipeline.

  • Scheme Empanelment & Relationship Management
  • Support and maintain the hospital’s empanelment status under EHS, CGHS, Aarogyasri, and Singareni schemes, including documentation, renewals, and compliance with guidelines and package rates.
  • Build and sustain relationships with scheme wellness centre in-charges, medical officers, welfare officers, and administrative staff to ensure continued camp access and referral flow.
  • Act as the primary field liaison between the hospital and scheme authorities for daily coordination, grievance resolution, and approvals.
  • Referral & Conversion Management
  • Coordinate with the hospital’s insurance/Third Party Administrator (TPA) and billing desk to ensure smooth pre-authorization, referral letter processing, and claims documentation for scheme patients.
  • Track beneficiary journey from camp screening through consultation, diagnostics, and surgery/treatment.
  • Follow up on camp leads to maximize conversion into confirmed treatments.
  • Documentation & Reporting
  • Maintain detailed camp-wise records including location, scheme, footfall, screenings done, referrals generated, and conversions.
  • Keep an updated tracker of all EHS dispensaries, CGHS Wellness Centres, Aarogyasri network points, and Singareni dispensaries/hospitals in the assigned territory with visit and camp history.
  • Submit timely Management Information System (MIS) reports to marketing and business development leadership on camp activity, scheme-wise performance, and revenue contribution.
  • Ensure compliance with scheme-specific documentation, audits, and empanelment renewal timelines.
  • Target Ownership
  • Achieve monthly and quarterly targets for the number of government scheme camps conducted, beneficiaries screened, and conversions to treatment.
  • Identify and pursue new camp locations and scheme touchpoints to expand coverage within the territory.
  • Contribute to overall branch revenue through government scheme-driven patient volumes.

## Qualifications - Graduate in any discipline; MBA or Postgraduate qualification in Healthcare or Hospital Management preferred. - 2 to 5 years of experience in healthcare marketing or business development, with prior exposure to government health scheme camps such as EHS, CGHS, Aarogyasri, Employee State Insurance (ESI), or similar. - Working knowledge of EHS, CGHS, Aarogyasri, and Singareni empanelment, referral, and documentation processes. - Strong field presence and comfort working within government and PSU hospital environments. - Excellent liaison, negotiation, and relationship-management skills with scheme officials and welfare departments. - Target-driven with strong follow-up discipline. - Proficiency in the local language (Telugu) and familiarity with the regional healthcare and scheme ecosystem. - Basic proficiency in Microsoft Excel and Customer Relationship Management (CRM) tools for camp and referral tracking.

## Preferred Skills - Experience liaising with Public Sector Undertaking (PSU) or government medical officers. - Strong organizational and multitasking abilities. - Good communication and interpersonal skills tailored to government and healthcare stakeholders.

## Experience - 2 to 5 years of relevant experience in healthcare marketing or business development. - Prior involvement with government health scheme camps and coordination with government/PSU medical authorities is strongly preferred.

## Environment - The role is based in Hyderabad, Telangana. - Requires frequent field visits to government dispensaries, wellness centres, and hospitals within the assigned territory. - Work environment includes government and PSU healthcare facilities, requiring adaptability to public sector protocols and schedules.

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