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ClosedPosted 25 days ago

performance marketing

Scrabble & Jigsaw

Where
Hyderabad, India

This posting closed on 2026-10-23.

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This job: posted 25 days ago

The posting

Performance Marketing

## Company Overview Not specified.

## Job Summary The Performance Marketing specialist is responsible for developing, implementing, and optimizing marketing campaigns to drive measurable results such as lead generation, sales, and brand awareness. This role plays a crucial part in achieving the company's growth objectives by leveraging data-driven strategies and digital advertising channels.

## Responsibilities - Design, execute, and manage performance marketing campaigns across various digital platforms including Google Ads, Facebook Ads, LinkedIn, and other relevant channels. - Monitor and analyze campaign performance metrics to optimize ROI and achieve key performance indicators (KPIs). - Conduct A/B testing and audience segmentation to improve campaign effectiveness. - Collaborate with the creative team to develop compelling ad content and landing pages. - Manage budgets and bids to maximize campaign efficiency within allocated resources. - Generate detailed reports on campaign performance and provide insights for continuous improvement.

## Qualifications - Proven experience in performance marketing, digital advertising, or related roles. - Strong understanding of digital marketing platforms such as Google Ads, Facebook Business Manager, and programmatic advertising. - Proficiency in analytics tools like Google Analytics, Facebook Insights, and other data analysis software. - Excellent analytical skills with the ability to interpret data and derive actionable insights. - Knowledge of SEO, SEM, and PPC strategies. - Bachelor's degree in Marketing, Business, or a related field. - Familiarity with marketing automation tools and CRM systems. - Strong communication and project management skills.

## Preferred Skills - Experience with affiliate marketing and influencer collaborations. - Knowledge of email marketing and content marketing strategies. - Ability to work in a fast-paced environment and adapt to changing priorities. - Certification in Google Ads or Facebook Blueprint is a plus.

## Experience - Minimum of 2-4 years of relevant experience in performance marketing or digital advertising. - Experience managing large-scale campaigns and budgets.

## Environment - Typically operates in a remote, in-office, or hybrid setting depending on company policy. - Requires a proactive approach to stay updated with the latest digital marketing trends and tools. - May involve working in a fast-paced environment with tight deadlines.

## Salary Not specified.

## GrowthOpportunities Not specified.

## Benefits Not specified.

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