Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

ClosedPosted 65 days ago

Performance Marketing Lead

Scrabble & Jigsaw

Where
India

This posting closed on 2026-10-23.

Get the CV for this job

From $25 per CV, paid once. No subscription.

Still open, like this oneLive
  1. Performance Marketing Lead3d agoRoboStrategy · Remote
  2. Performance Marketing Lead4d agoRGH-Global Limited · London, England, United Kingdom
  3. Performance Marketing Lead4d agoPradeepIT Consulting Services Pvt Ltd · Bengaluru, KA, India, Remote
  4. Performance Marketing Lead4d agoClients Blackbox, Inc. · Allen, TX, United States

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 65 days ago

The posting

Performance Marketing Lead

## Company Overview Cura Care is a VC-funded startup focused on providing at-home skin care services. The company emphasizes expert-led care delivered directly to customers' homes, fostering a culture of growth and a strong focus on customer experience.

## Job Summary The Performance Marketing Lead will establish and lead the marketing function at Cura Care, focusing on performance marketing across various channels including Meta, Google, and influencer/affiliate marketing. This role requires hands-on expertise to drive customer acquisition profitably, working closely with the company's founder and progressively building and leading a marketing team as the business scales.

## Responsibilities - Own Meta and Google Spend: Develop and execute strategies for campaign structure, creative testing, and daily optimization, actively managing spending rather than simply overseeing an agency. - Manage Funnel Metrics: Analyze and report on key business metrics such as Customer Acquisition Cost (CAC), cost per first booking, repeat rates, and Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratios. - Build Creative Testing Engine: Design a robust creative testing process by briefing, testing, assessing, and scaling effective campaigns, collaborating with freelancers until in-house capabilities are established. - Conduct Influencer and Affiliate Experiments: Lead experimental initiatives targeting the skin and beauty categories. - Establish Retention Strategies: Develop and implement retention strategies including WhatsApp journeys, rebooking nudges, and referral loops to enhance the likelihood of second bookings. - Engage with Customers: Regularly communicate with customers through feedback sessions and service visits to gain insights into their journey and improve services. - Collaborate with Founders: Work directly with the founder on pricing strategies, geographical expansion, and product development informed by funnel data.

## Qualifications - Experience: 2-4 years of hands-on experience in paid acquisition, managing accounts, budgets, and outcomes; agency experience is acceptable if accountable for accounts. - Analytical Skills: Strong numerical proficiency to perform funnel analysis, defend CAC calculations, and provide actionable spending advice. - Customer-Centric Mindset: An ability to engage with customers, integrating their feedback into campaign strategies. - Comfort with Ambiguity: Capable of adapting budgets and strategies based on proven outcomes. - Educational Background: Preferred candidates will have a degree from IIT or a comparable institution, demonstrating strong problem-solving abilities. - Location: Candidates must be based in Bangalore or willing to relocate, as this role is based in the office (HSR Layout).

## Preferred Skills - Experience in skin or dermatological services. - Background in services businesses with a focus on bookings rather than e-commerce carts. - Familiarity with at-home services. - Experience with female-first brands.

## Experience - 2-4 years of relevant experience in performance marketing or paid acquisition.

## Environment This role is office-based in HSR Layout, Bangalore, providing a dynamic startup environment with opportunities for close interactions with founding members and direct impacts on the business.

## Salary - Competitive salary along with Employee Stock Ownership Plans (ESOPs), specifics to be discussed on an individual basis.

## Growth Opportunities - Opportunity to build and lead the marketing team, taking a ground-floor role in a growing VC-funded startup.

## Benefits - Competitive salary, ESOPs, and direct impact on business direction leading to personal and career development.

Posting text belongs to the employer. Removal requests: contact us.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Scrabble & Jigsaw's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Scrabble & Jigsaw's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Scrabble & Jigsaw's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.