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Open nowPosted 119 days ago

Retention Manager

Scrabble & Jigsaw

Where
India
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Your applicationOpen nowRetention ManagerScrabble & Jigsaw · India

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Share of postings closed within
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  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 119 days ago

The posting

Retention Manager / Senior Retention Manager – D2C (Asaya)

## Company Overview (Company overview not specified)

## Job Summary The Retention Manager / Senior Retention Manager will own the complete customer lifecycle journey across Shopify and all customer touchpoints. This role is crucial in developing and executing data-driven retention strategies, CRM automation, customer engagement programs, loyalty initiatives, and ensuring customer support excellence, thereby contributing significantly to the organization’s goals.

## Responsibilities - Develop and implement customer lifecycle strategies that enhance customer engagement and loyalty. - Manage CRM and marketing automation processes across various channels including WhatsApp, Email, SMS, and RCS Marketing. - Analyze data from Shopify analytics to improve marketing strategies and customer interactions. - Collaborate with cross-functional teams to enhance customer support and foster retention programs. - Conduct cohort analysis and A/B testing to evaluate the effectiveness of retention strategies. - Drive loyalty programs and ensure a high level of customer support management.

## Qualifications - Experience Required: 7–10 years in CRM, Retention Marketing, Customer Lifecycle Management, or Customer Engagement. - Industry Experience: Previous experience in a D2C/eCommerce brand is mandatory; experience in skincare, beauty, personal care, wellness, or FMCG brands is a strong advantage. - Proven track record of improving key metrics such as Repeat Purchase Rate, Customer Lifetime Value (LTV), Retention Rate, and CRM Revenue Contribution. - Key Skills: Customer Lifecycle Management, CRM Strategy & Automation, Shopify capabilities, and expertise in marketing via WhatsApp, Email, SMS, and RCS.

## Preferred Skills - Strong understanding of D2C consumer behavior. - Experience scaling retention programs and hands-on execution capabilities. - Analytical mindset with strong data analysis skills. - Exceptional stakeholder management abilities.

## Experience - A minimum of 7–10 years in relevant roles within CRM, Retention Marketing, and Customer Engagement, preferably in D2C/eCommerce environments.

## Environment (Typical work setting and location not specified)

## Salary (Estimated salary range not specified)

## Growth Opportunities (Potential career advancement opportunities within the company not specified)

## Benefits (List of offered benefits not specified)

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