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Open nowPosted 11 days ago

VP Marketing

Scrabble & Jigsaw

Where
Vadodara, India
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Your applicationOpen nowVP MarketingScrabble & Jigsaw · Vadodara, India

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Share of postings closed within
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  4. 21.8%14 days
  5. 36.6%30 days
  6. 58.9%60 days
This job: posted 11 days ago

The posting

Job Summary

This person will lead the transformation of a well-established regional heritage brand into a premium, nationally recognized snacks and sweets brand. This senior leadership role is responsible for establishing a professional marketing function that drives brand positioning, marketing strategy, digital and performance marketing, packaging, in-store experience, and team leadership. Reporting directly to the Managing Director & CEO, this role plays a critical part in supporting ambitious growth plans across new markets, channels, and international expansion.

Responsibilities

  • Define and execute the overall brand and marketing strategy aligned with the company’s growth objectives.
  • Strengthen the brand’s positioning in existing markets and build presence in new markets, formats, and channels.
  • Ensure consistent messaging, visual identity, and brand experience across all customer touchpoints including stores, packaging, digital platforms, and trade.
  • Develop and implement annual and long-term marketing plans covering brand building, customer acquisition, product promotion, and market expansion.
  • Lead above-the-line (ATL), below-the-line (BTL), outdoor, print, local, and in-store marketing campaigns, including promotional calendars around festivals, seasons, and occasions.
  • Manage marketing for new store openings, geographic expansion, and product launches.
  • Own social media, content, influencer, and performance marketing efforts to grow direct-to-consumer, marketplace, and quick-commerce demand.
  • Build and manage customer data, loyalty, and CRM programs to improve retention, repeat purchase, and average order value.
  • Measure channel-level effectiveness and ROI, reallocating spend based on performance metrics.
  • Track consumer preferences, competition, and category trends to inform product development and packaging design.
  • Lead packaging design and renovation initiatives in collaboration with product and manufacturing teams.
  • Support management in evaluating new markets, formats, and products.
  • Manage the annual marketing budget, ensuring efficient spend and reporting ROI.
  • Oversee advertising, media, digital, design, and influencer agencies and vendors.
  • Build, mentor, and lead a high-performing marketing team; collaborate closely with Sales, Retail, Growth, and Operations teams.

Qualifications

  • 12–20+ years of marketing experience with at least 5 years in a leadership role (Vice President, Head, Director, or General Manager Marketing) for a consumer brand.
  • Experience in fast-moving consumer goods (FMCG), food & beverage, quick-service restaurants (QSR), retail, or consumer products sectors, focusing on products purchased repeatedly by consumers.
  • Proven track record in both brand/traditional marketing and digital/performance marketing, including budget ownership and ROI accountability.
  • Experience managing agencies and building or leading marketing teams.
  • MBA or Post Graduate Diploma in Management (PGDM) in Marketing from a reputed institute preferred.
  • Willingness to relocate as required.

Preferred Skills

  • Experience in snacks, sweets, bakery, dairy, or packaged-food categories.
  • Experience taking a regional brand national or launching a brand into new geographies.
  • Hands-on experience with quick commerce, marketplaces, and direct-to-consumer growth platforms such as Blinkit, Zepto, Swiggy Instamart, Amazon, and own websites.
  • Exposure to packaging design/renovation and retail store experience.
  • Experience working in promoter-led or founder-led companies.

Experience

  • 12 to 20+ years in marketing roles.
  • Minimum 5 years leading marketing functions for consumer brands.
  • Experience in multi-channel marketing including retail stores, e-commerce, quick commerce, general and modern trade, institutional sales, and exports.

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